Question 70) Watching the culturaltrends of how people view others, observers have noted an increased interest in ________. A)socializing with co-workers

70) Watching the culturaltrends of how people view others, observers have noted an increased interest in ________.

A)socializing with co-workers

B)going out less and staying home more

C)patriotism

D)do-it-yourself projects

E)adventurous experiences

71) Trends in people’s views of organizations indicate that which of the following has increased in the past twenty years?

A)employees’ loyalty to their employers

B)confidence in American politicalorganizations

C)distrust in big American businesses

D)distrust in small, localbusinesses

E)employees’ view ofwork as a source of satisfaction

72) Watching the culturaltrends of how people view society, observers have noted that since September 11, 2001, marketers responded to the increased ________ of Americans with special products and promotions.

A)loyalty

B)patriotism

C)distrust

D)foreign intolerance

E)belligerence

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73) Which of the following is a potentialdownside to using patriotic themes in marketing programs?

A)Levels ofpatriotism fluctuate rapidly.

B)Patriotism has been on the decline in the past decade.

C)Such promotions can be viewed as attempts to gain fromothers’ triumph or tragedy.

D)Americans are less confident in politicalorganizations.

E)Few marketers currently use this technique.

74) Cultural forecasters have noted a renewed American interest in ________.

A)dominating and taming nature

B)the fine arts

C)work as a source of satisfaction and self-definition

D)spirituality

E)organized religion

75) Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.

A)environmentalperspective

B)proactive stance

C)naturalperspective

D)natural management perspective

E)relationship building perspective

76) When the marketing manager Suzie Kwan discusses factors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers, she is talking about the external marketing concept.

Answer: FALSE

77) Marketers, more than any other group in the company, must be aware of the microenvironment and macroenvironment, tracking trends and seeking opportunities:

78) The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

79) The macroenvironment consists of the factors close to the company that affect its ability to service its customers, such as suppliers, customer markets, competitors, and publics.

80) Trudie Jones works for a distribution channel firm that helps several electronics companies find customers or make sales to them. Trudie works for a reseller.

81) Marketing research firms, advertising agencies, media firms, and marketing consulting firms are all referred to as marketing services agencies.

82) Today’s marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.

83) No single competitive marketing strategy is best for all companies.

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