Publisher:  Pearson Prentice Hall BAM 570 

Publisher:
Pearson Prentice Hall

BAM 570
E-Commerce Management
Text: Electronic Commerce: A Managerial Perspective
Sixth Ed ition
ISBN-10: 0-13-610036-8
Authors:
Efraim Turban, David King, Jae Lee, Ting-Peng Liang, Deborrah Turban

Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1) The 2008 Olympics in Beijing was the most digital Olympics to date for each of the following reasons except:
a. many of the tickets were purchased online by people worldwide, using Beijing Gehue Ticketmaster, in what is called business-to-business (B2B) e-commerce.
b. the International Olympic Committee launched a YouTube channel to broadcast clips that were accessible in many developing countries.
c. millions watched the Olympics through online videos and Internet-enabled cell phones and other mobile devices.
d. Global Positioning Systems (GPS) were used to track the position of sailing and rowing boats.
2) EC can take several forms depending on the degree of digitization of the following three dimensions:
a. the product or service sold, the process and the delivery method.
b. the busi ness process, the collaboration and the transaction.
c. the payment method, the delivery method and the production method.
d. the marketing channel, the agent and the collaboration method.
3) Purely physical companies are referred to as companies, whereas companies that are engaged only in EC are considered companies.
a. pure play, virtual
b. brick-and-mortar: virtual
c. cl ick-and-rnortar: cl ick-and-brick
d. virtual; pure play
4) A business, such as Apple, doing online transactions with its trading partners is an example of _
a. B2B
b. B2C
c. e-CRM
d. EDI
5) refers to the second-generation of Internet services that let people collaborate and share information online in new ways such as social networks and wikis.
a. Virtual Web
b. Media Web
c. Web 2.0
d. Social Web

6) Which of the following is not a characteristic of the Digital Revolution?
a. Many business processes expedited by up to 50 percent
b. Intell igent search agents to help manage information overload
c. A high rate of obsolescence
d. Fraud and other cybercons carried out via the Internet
7) Many companies employ a(n) , which is a gateway for customers, employees, and partners to reach corporate information and to communicate with the company.
a. corporate portal
b. intranet
c. extra net
d. social network
8) The digital enterprise shifts the focus from managing individual information resources such as devices, applications and data to that define the business and ultimately deliver value to customers and end users.
a. developing models
b. orchestrati ng the services and workflows
c. organizing supply chains
d. transforming revenue models
9) Because the rate of change and the level of uncertainty in the marketplace are expected to accelerate, organizations are _
a. unable to react quickly enough to threats and opportunities.
b. operating under increasing pressures to produce more products, faster, and with fewer resources.
c. making fewer decisions and/or decisions less frequently.
d. considering less information when making decisions.
10) Large private organizational buyers and government agencies make large-volume or large-value purchases through , also known as reverse auctions.
a. electronic tendering systems
b. online direct marketing
c. name-your-own-price models
d. viral marketing
11) Benefits of EC to organizations include each of the following except:
a. cost reduction.
b. information security.
c. supply chain improvements.
d. efficient procurement.

12) All of the following are benefits of EC to society except:
a. more public services.
b. closing the digital divide.
c. fewer permits and less tax.
d. improve homeland security.
13) Eastern Mountain Sports introduced tools in order to increase collaboration, information sharing and communication among stores and their employees, suppliers and customers.
a. business intelligence
b. B2B
c. B2C
d. Web 2.0
14) Traditional and electronic markets have th

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.