26 May Question 31. A ________ is a strong internal stimulus impelling action. a. cue
Question
31. A ________ is a strong internal stimulus impelling action.
a. cue
b. drive
c. reinforcement
d. discrimination
e. belief
32. ________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement
a. Demand theory
b. Learning theory
c. Economic theory
d. Psychological theory
e. Demographic theory
33. As Rita scans the yellow pages section of her phone book looking for a florist, she sees several others products and services advertised. Though interesting on first glance, she quickly returns to her primary task of finding a florist. The items that distracted her from her search were most likely stored in which of the following types of memory?
a. Short-term memory
b. Long-term memory
c. Middle memory
d. Subconscious memory
e. Subliminal memory
34. Brand associations consist of all the brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand ________.
a. stimulus
b. link
c. connection
d. personality
e. node
35. In general, the more attention placed on the meaning of information during ________, the stronger the resulting associations in memory will be.
a. encoding
b. decoding
c. classification
d. retrieval
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