26 May Question 1. Marketers are always looking for emergin
Question
1. Marketers are always looking for emerging trends that suggest new marketing opportunities. One such trend is the “metrosexual.” Which of the following items would the metrosexual most likely have some interest for?
a. An IBM computer.
b. Tickets to WWF wrestling.
c. Saxophone lessons.
d. An all-over body spray by Axe.
e. Cowboy boots made from elephant hide.
2. ________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
a. Target marketing
b. Psychographic segmentation
c. Psychology
d. Consumer behavior
f. Product differentiation
3. The fundamental determinant of a person’s wants and behavior is the person’s ________.
a. psyche
b. national origin
c. culture
d. peer group
e. family tree
4. A child growing up in the United States is exposed to all of the following values EXCEPT ________.
a. achievement and success
b. activity
c. efficiency and practicality
d. the importance of the group in daily life
e. freedom
5. Which of the following would be the best illustration of a subculture?
a. A religion.
b. A group of close friends.
c. Your university.
d. A fraternity or sorority.
e. Your occupation.
6. With respect to facts about the American consumer, which of the following consumer electronics is owned by the vast majority of consuming households with a 93 percent reporting ownership?
- A personal computer.
- TiVo DVR.
- A cellular phone.
- A microwave oven.
- A VCR.
7. ________ is defined as being relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior.
a. Culture
b. Subculture
c. Social class
d. The family
e. A group
8. Social classes show distinct product and brand preferences in all the following
areas EXCEPT ________.
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