Question 121. In considering the changing American family, which of the followi

121. In considering the changing American family, which of the following are marketers
likely to consider the least important?
a. Traditional households are growing rapidly.
b. Baby boomers are hitting retirement age.
c. More people are having only one child.
d. Married couples with children make up less than 25% of the nation’s households.
e. The number of stay-at-home fathers has increased in the past 20 years.
122. A marketing program promoting small/home business and technological support
services would most likely target which growing demographic segment?
a. Millennials
b. telecommuters
c. the lesbian, gay, bisexual, and transgender community
d. adults with disabilities
e. baby boomers
123. Chet Hoffman’s chain of travel agencies has identified the lesbian, gay, bisexual, and
transgender community as a growing market that spends an increasing percentage of
its income on travel. Which of the following would be the least effective component
of a marketing plan for Chet to take advantage of this opportunity?
a. develop a presence on social networking sites
b. position his agency as focused on specialized experiences
c. implement a mass marketing campaign
d. place specially-targeted ads in gay-themed publications
e. sponsor social events in metropolitan areas
124. With an expected increase in ethnic diversity, marketers may place a greater emphasis
on ________.
a. geographic segmentation
b. differing advertising messages
c. mass marketing
d. “us and them” paradigms
e. tiered markets
125. As a marketer of pesticides, you should be concerned about all of the following
natural environment trends mentioned in your text except ________.
a. shortages of raw materials
b. increased pollution
c. increased government intervention
d. persistence of cultural values
e. chemical pollutants in the food supply
126. The green movement will likely spark the least interest in which of the following?
a. recycling programs
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b. environmentally sustainable strategies
c. social responsibility
d. Internet usage
e. biodegradability
127. Norma Bernanke is a marketer at a pharmaceutical company that has just developed
a new medication to treat asthma. Which of the following components of the political
environment should Norma be least concerned with as her company begins to develop
a marketing plan for the new product?
a. approval from the Food and Drug Administration (FDA)
b. state laws regulating advertising of pharmaceuticals
c. laws enforced by the Federal Trade Commission
d. the Fair Packaging and Labeling Act
e. the National Traffic and Safety Act
128. As indicated in the chapter opener, change in the ________ environment has
impacted the marketing strategy at McDonald’s the most.
a. technological

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