Question 61.The legislation created to limit the number of commercials aired during children’s

61.The legislation created to limit the number of commercials aired during children’s
programming is called the ________.
78 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
a. Children’s Online Privacy Protection Act
b. Child Protection Act
c. Commercial Product Act
d. Children’s Television Act
e. Consumer Product Safety Act
62.Business legislation has been created for three basic reasons: to protect companies
from each other, to protect consumers, and to ________.
a. protect the interests of society
b. regulate prices
c. increase world trade
d. regulate monopolies
e. promote social responsibility
;
63.The recent rash of business scandals and increased concerns about the environment
have created fresh interest in the issues of ________ and ________.
a. ethics; promotion responsibility
b. ethics; social responsibility
c. finances; employee discrimination
d. management ethics; insider trading
e. promotion; pricing
64. A company or association’s ________ is designed to help guide responses to complex
social responsibility issues.
a. code of ethics
b. cause-related marketing
c. discretion in enforcing regulations
d. privacy policy
e. core value system
65.The primary concern with the boom in e-commerce and Internet marketing is
________.
a. pornography
b. false advertising
c. privacy
d. ethics
e. theft
66. Cause-related marketing is ________.
a. a response to customer needs
b. a primary form of environmental awareness
c. a primary form of corporate giving
d. a response to corporate political problems
e. an attempt to influence customers’ core beliefs
67.A society’s basic values, perceptions, preferences, and behaviors are all part of its
________ environment.
a. social
b. cultural
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Part 2: Understanding the Marketplace and Consumers
c. political
d. cultural-economic
e. natural
68.Marketers should understand that a society’s core beliefs and values have a high
degree of ________.
a. persistence
b. rigidity
c. similarity
d. ethnocentrism
e. conformity
69.A society’s ________ are expressed in how people view themselves, organizations,
society, nature, and the universe.
a. social codes
b. cultural values
c. demographics
d. public policies
e. economies
70.Watching the cultural trends of how people view others, observers have noted an
increased interest in ________.
a. socializing with co-workers
b. entertaining at home instead of going out
c. patriotism
d. do-it-yourself projects
e. adventurous experiences
71. Watching the cultural trends of how people view organizations, observers have noted
that today’s employees tend to be less loyal to and ________ of employers.
a. confident
b. respectful
c. ashamed
d. trustful
e. A and B
72.Since September 11, marketers have capitalized on the increased ________ of
Americans.
a. loyalty
b. patriotism
c. distrust
d. foreign intolerance
e. belligerence
73. Which of the following is a potential downside to using patriotic themes in marketing
programs?
a. Levels of patriotism fluctuate rapidly.
b. Patriotism has been on the decline in the past decade.
c. Such promotions can be viewed as attempts to gain from others’ triumph or
tragedy.
80 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
d. Americans are less confident in political organizations.
e. Few marketers currently use this technique.
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Part 2: Understanding the Marketplace and Consumers
Some cultural forecasters have noted a renewed American interest in ________.
a. dominating and taming nature
b. the fine arts
c. work as a source of satisfaction and self-definition
d. spirituality
e. reforming society
74.Marketers can take a(n) ________ by taking aggressive action to affect the publics
and forces in their marketing environments.
a. environmental perspective
b. proactive stance
c. natural perspective
d. natural management perspective
e. relationship building perspective
True/False
75.Today’s marketers must successfully build relationships to connect effectively with
customers, others in the company, and external partners.
76.When the marketing manager Suzie Kwan discusses factors and forces outside
marketing that affect marketing management’s ability to build and maintain
successful relationships with target customers, she is talking about the external
marketing concept.
;

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