26 May Question 124) Which of the following demographic trends is like
Question
124) Which of the following demographic trends is likely the most responsible for the increasing number ofpeople who telecommute?
A)the migration toward micropolitan and suburban areas
B)the move from rural to metropolitan areas
C)the increasing number of nontraditional households
D)the growing percentage of married couples who do not have children
E)the declining number of manufacturing workers
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125) Chet Hoffman’s chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the least effective component of a marketing plan for Chet to take advantage of this opportunity?
A)develop a presence on LGBT-oriented social networking sites
B)position his agency as focused on specialized experiences
C)implement a mass marketing campaign
D)place specially-targeted ads in gay-themed publications
E)advertise on LOGO
126) With an expected increase in ethnic diversity, marketers are likely to place a greater emphasis on ________.
A)geographic segmentation
B)differing advertising messages
C)mass marketing
D)”us and them” paradigms
E)tiered markets
127) Jack Weiss recently won a $10 million lottery. Jack’s life will change a great deal, particularly how he spends money. According to Engel’s laws, Jack is LEAST likely to change the percentage of his income that he spends on which of the following?
A)food
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