Question 3) You are directed to study the factors that are larger societal forces tha

3) You are directed to study the factors that are larger societal forces that affect your company– demographic, economic, natural, technological, political, and cultural. What are you studying?

A)the macroenvironment

B)the microenvironment

C)the marketing environment

D)the marketing mix

E)the global environment

4) Which of the following is NOT a type of factor in a company’s macroenvironment?

A)demographic

B)economic

C)technological

D)competitor

E)political

5) All of the groups within a company are called the ________.

A)culture

B)diversity

C)internal environment

D)climate

E)range

6) Which type oforganization helps companies to stock and move goods from their points of origin to their destination?

A)financial intermediary

B)physicaldistribution firm

C)marketing service firm

D)reseller

E)supplier

7) Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

A)financial intermediaries

B)physicaldistribution firms

C)marketing service agencies

D)resellers

E)wholesalers

8) A company’s marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization’s ability to achieve its objectives.

A)teams

B)audiences

C)markets

D)publics

E)intermediaries

9) Which of the following is NOT an example of a public that is part of a company’s marketing environment?

A)financial

B)media

C)government

D)citizen-action

E)marketing department

10) A radio station that carries news, features, and editorialopinions about your area is best classified as which type of public?

A)financial

B)media

C)citizen-action

D)local

E)regional

Copyright © 2011 Pearson Education, Inc.

11) Consumer organizations and environmental groups are examples of________ publics.

A)general

B)local

C)government

D)citizen-action

E)media

12) Workers, managers, and members ofthe board ofdirectors are all part ofa company’s

________.

A)generalpublic

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.