Question 1. Describe the cultural and social forces that affect international marketing strategy. 2. In what ways can a nation restrict the flow of imported goods?

1. Describe the cultural and social forces that affect international marketing strategy.
2. In what ways can a nation restrict the flow of imported goods?
3. Describe how economic and technological forces affect marketing strategies.
4. What marketing and ethical problems can bribes create in international marketing
transactions?
5. What effects are technological forces having on international marketing? What
opportunities exist in the global marketplace that marketers can exploit with regard to technology?
6. What effect is NAFTA having on the international trade of the following countries: United
States, Canada, Mexico, and Japan?
7. Explain why the mode of entry into an international market is a major issue for managers to
consider.
8. In what ways can businesses become involved in international marketing activities?
9. How do globalized marketing strategies differ from customized marketing strategies? What
are the implications of each for marketing managers?
10. Describe the difficulties encountered in standardizing the marketing mix globally.
11. International marketing refers to
12. Before the 1990s, most firms entered international markets
a) globally and quickly.
b) incrementally and slowly.
c) incrementally and quickly.
d) domestically and slowly.
e) regionally and quickly.
13. According to your text, ____ are small technology-based firms operating in international
markets within two years of their establishment and realizing as much as 70 percent of their sales
outside the domestic home market.
a) “natural globals”
b) “multinational corporations”
c) “born globals”
d) “born multinationals”
e) “multinational enterprises”
14. Approximately ____ of the world’s purchasing power is outside of the United States.
a) 1/10
b) 1/3
c) 2/3
d) 1/2
e) 9/10
15. The environmental forces that affect foreign markets may differ dramatically from those
affecting domestic markets. This makes a careful _______ a critical part of a successful international
marketing strategy.
a) background check
b) regulatory analysis
c) social audit
d) environmental analysis
e) marketing statement analysis
16. Differences in standards of living, credit, buying power, and income distribution are all
examples of _____ forces that must be considered in international marketing efforts.
a) economic
b) cultural
c) ethical
d) technological
e) legal
17. In China, the price of imported Scotch is $30 per glass as opposed to Scotch from China
which is $3. Which of the following do you think accounts for the difference in price?
a) Exchange control
b) Balance of trade
c) Import tariff
d) Embargo
e) Export tariff
18. Which of the following is often used to raise revenue for a country and/or to protect
domestic products?
a) Quota
b) Warning label
c) Embargo
d) Import tariff

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