Question 91. The U.S. Army recruits soldiers based on the slogan, “An army of one,” implying that peo

91. The U.S. Army recruits soldiers based on the slogan, “An army of one,” implying that people
can reach their full personal potential in the U.S. Army. This is an appeal to what need according to
Maslow’s hierarchy of needs?
a) Safety
b) Esteem
c) Self-actualization
d) Physiological
e) Social
92. Psychological influences that determine where a person purchases products on a regular
basis are called
a) convenience responses.
b) patronage motives.
c) shopping motives.
d) pattern responses.
e) routine decisions.
93. Luis likes shopping at Stein Mart, a discount department store, because he likes the prices,
products, and services the store provides. His selection of this store as a regular stop when shopping
is influenced by ___________ motives.
a) self-concept
b) self-image
c) projective
d) depth
e) patronage
94. Changes in an individual’s thought processes and behavior caused by information and
experience is called
a) learning.
b) attitude formation.
c) patronage motives.
d) personality.
e) motivation.
95. Marketers often provide consumers with experience to their products, including free
samples and trial offers, to facilitate consumer
a) patronage motives.
b) attitudes.
c) perception.
d) distortion.
e) learning.
96. An attitude is
a) an internal trait that makes a person unique.
b) a set of actions that a person in a particular position is supposed to perform.
c) a competence in performing activities.
d) a person’s behavior caused by information and experience.
e) one’s evaluation, feelings, and behavioral tendencies toward an object or idea.
97. Having used both Secret and Sure deodorants, Annette feels that Secret is a good product
and the one that best meets her needs. She has formed a(n) ___________ about Secret.
a) motive
b) consideration set
c) cognition
d) attitude
e) self-concept
98. Cognitive, affective, and behavioral are the three major components of
a) self-concept.
b) motives.
c) lifestyles.
d) consumer socialization.
e) attitudes.
99. What consumer research method consists of a series of adjectives, phrases, or sentences
regarding an object, with subjects indicating the intensity of their feelings toward this object by
reacting to these adjectives, phrases, or sentences?
a) Projective specification
b) Patronage clarification
c) Group interview
d) Attitude scale
e) Depth interview
100. Melanie prefers to shop at Target for most of her household needs even though the same
products and brands are available at KMart. She prefers the service, location, and friendliness of the
employees at Target. Melanie’s reasons that influence her decision to shop at Target are called
a) social needs.
b) learning processes.
c) patronage motives.
d) product attitudes.
e) retailer attitudes.
101. An attitude scale measures the
a) strength of a buyer’s need for a product.
b) buyer’s level of information about a product.
c) amount of experience the buyer has had with the product.
d) intensity of a buyer’s feelings toward a certain object.
e) intensity of a buyer’s desire for the product.
102. Changing people’s attitudes toward a firm and its marketing program is
a) simple when advertisements are used.
b) impossible, even if the firm uses advertisements.
c) a long, expensive, and difficult task that may require extensive advertising campaigns.
d) unnecessary, since consumer attitudes are of little importance.
e) rarely attempted through the use of marketing practice.
103. The results of many studies have been inconclusive regarding the association between buyer
behavior and
a) personality.

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