Question 201. Which of the following organizations would most li

201. Which of the following organizations would most likely be the first to adopt the marketing concept?

A) a Canadian producer of textile equipment.

B) a steel producer.

C) a group of dentists in Dallas.

D) a national manufacturer of snack foods.

E) a bank in San Francisco.

202. The marketing concept was first accepted by:

A) consumer products manufacturers.

B) Internet retailers.

C) service industries.

D) producers of industrial commodities.

E) all firms equally.

203. The marketing concept can be applied by:

A) a nurses association.

B) cosmetic manufacturers.

C) nonprofit hospitals.

D) national parks.

E) all of the above.

204. The marketing concept can be applied by:

A) nonprofit hospitals.

B) symphony orchestras.

C) private universities.

D) manufacturers of consumer products.

E) All of the above.

205. Which of the following is the best example of the marketing concept in action?

A) A product manager tells her sales force “the inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts.”

B) A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer cleaning market.

C) A cleaning supplies firm learns that many consumers are having trouble hiring maids–so it develops a plan to offer customers complete house cleaning services.

D) An Internet retailer finds that shoppers are abandoning their shopping carts before checking out, so it promotes its $10 discount on each customer’s first purchase.

E) A student group wants to hold an awards banquet, so it buys Krispy Kreme donuts and sells them to friends who want to help the club achieve its objectives.

206. A public utility that has adopted the marketing concept would be most likely to

A) set up a special service to help consumers reduce expensive peak-hours energy consumption.

B) lower prices until almost all consumers felt that prices were fair.

C) advertise its “public service role” to improve its image with the public.

D) use email to send customers a personal apology if a blackout were to occur.

E) None of the above.

207. A local symphony group that has adopted the marketing concept would be most likely to

A) lower ticket prices until all its concerts sell out.

B) advertise so consumers know about the quality of the musicians who play in its concerts.

C) find out what kind of music local residents want to hear.

D) use only its best musicians to handle solo performances.

E) All of the above.

208. Which of the following illustrates the marketing concept in action?

A) Three pediatricians set up a group practice–so that at least one is always available for emergencies.

B) Bank ATMs that dispense cash are placed in fast-food restaurants.

C) The Nevada auto registration office mails license tags to people, to reduce inconvenient waiting in line.

D) A veterinarian has office hours in the evening to see pets whose owners must work during the day.

E) All of the above.

209. Which of the following illustrates the marketing concept in action?

A) A young lawyer gives free legal advice to poor people.

B) A local police department organizes a “community crime watch” program in a neighborhood that has had many burglaries.

C) Several lawyers set up a group practice–so that the costs of the office and equipment can be shared.

D) All of the above.

E) None of the above has anything to do with the marketing concept.

210. A firm with a marketing orientation is MOST likely to:

A) view advertising as an unnecessary expense.

B) recognize that effective advertising is the key to sales.

C) advertise how a product meets customers’ needs.

D) focus advertising on product features.

E) not use any advertising.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.