26 May Question ________ consists of people, equipment, and procedures to ga
Question
________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A. A marketing research system
B. A promotional campaign
C. A marketing database
D. A marketing information system
E. A marketing intelligence system
2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
A. marketing information system
B. marketing intelligence system
C. vertical system
D. marketing research system
E. product management system
3) A(n) ________ is any good, service, or idea that is perceived by someone as new.
A. product
B. new idea
C. creative product
D. innovation
4) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
A. sales force surrogates
B. external networks
C. advisory panels
D. customer feedback systems
E. intermediaries
5) ________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
A. Perceived usefulness
B. Report rating
C. Customer perceived value
D. Competitors market share rate
E. Failure avoidance rate
6) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________.
A. Develop marketing campaigns
B. Manage customer experiences
C. Lower expectations
D. Lower prices
E. Spend more money
7) Most established companies focus on ________ when it comes to innovation.
A. incremental innovation
B. everyday innovation
C. demand innovation
D. competitive innovation
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