Communication Plan

Week 3 Option 2 Paper/Rubric – Communication Plan = 15 Points

Page 1 of 2

CONTENT AND DEVELOPMENT 70% = 10.5 Pts Paper

Points Possible 10.5 Pts

Points Earned Overall Comments

Assignment Requirements and Expectations (Name of Paper)

Communication Plan Write a 1,050- to 1,400-word paper where you outline the need for your agency to implement a standardized communication plan with the community. Make sure to address the following:

 Explain the need for your agency to have a standardized communication plan.

 Would you communicate through traditional print media or focus on the use of technology?

 Explain the role of the media in the dissemination of information.

 Identify the pros and cons of public relations communication plans. Do they assist with conflict resolution?

 Describe key interest groups and their agendas in relation to public communication and conflict resolution.

 What social media methods would you utilize?

 How often would you release a communication product?

1.5 Pt

Format your paper consistent with APA guidelines using in-text citations and at least 3 peer reviewed sources, one must be at least one of the course text. Format your paper using headings as part of structuring your paper.

1.5 Pt

The introduction provides sufficient background on the topic and previews major points. Does not make a flat announcement.

1.5 Pt

The content is comprehensive, accurate, and /or persuasive. Data is not missing; paper met the required word count.

1.5 Pt

Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.

1.5 Pt

The paper links theory to relevant examples of current experience and industry practice. Uses the vocabulary of the theory correctly.

1.5 Pt

The conclusion is logical, flows from the body of the paper and reviews the major points. Does not a flat announcement.

1.5 Pt

Week 3 Option 2 Paper/Rubric – Communication Plan = 15 Points

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Summary of points earned for this assignment.

CONTENT AND DEVELOPMENT = 70% 10.5 Pts ORGANIZATION, READABILITY, IDEAS, STRUCTURE, HEADINGS = 15% 2.25 Pts WRITING MECHANICS AND APA GUIDELINES =15% 2.25 Pts

ORGANIZATION, READABILITY, IDEAS, STRUCTURE, HEADINGS 15% = 2.25 Pts

Points Possible 2.25 Pts

Points Earned

Overall Comments

Appropriate writing strategy and style for this assignment and academic tenure.

.45 Pt

Body is effective, Paragraph transitions are present and logical, maintains the flow of thought throughout the paper.

.45 Pt

Headings – Required and appropriate headings used, aid in the readability of the paper

.45 Pt

Sentences are complete, clear, are well-constructed and concise. .45 Pt

Demonstrated understanding of the subject at appropriate depth. Real world experiences- Provided

.45 Pt

WRITING MECHANICS AND APA GUIDELINES 15% = 2.25 Pts Points Possible 2.25 Pts

Points Earned Overall Comments

The paper, including the title page, reference page, and all appropriate headings, follow All APA guidelines for format. .45 Pt

All writings mechanics such as Double Spaced, Font Size, Margins, Indenting, page numbers, etc. follow APA formatting Guidelines

.45 Pt

Citations of original works within the body of the paper (citations) and the required listed sources including the course text (References) follows APA formatting guidelines.

.45 Pt

Rules of grammar, spelling, word usage, Abbreviations, Acronyms, Capitalization and punctuation are followed

.45 Pt

Colloquial expressions, Slang, Jargon, Contractions and Rhetorical Questions not used

.45 Pt

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