28 May Entrepreneurship – Franchising
The group project is a consultancy assignment. The deliverable is a report which should be a maximum of 5000 words and minimum 4600 words excluding appendices.
Your client (Mr. Amitabh) is a prospective franchisee who is looking at franchising as an opportunity to start his own business. Mr. Amitabh has a career of 25 years in Information Technology industry as senior manager but now want to be self-employed. He is open to be a franchisee in any industry except Information Technology industry. Your consultancy report must provide answers to all the common questions that your client may ask which may be related to setting up and managing the franchising business, taking care of related issues and helping in growth and development of this (franchise) business.
Your role as a franchise consultant:
As a franchise consultant your group will act as a guidance counsellor for a potential franchisee by helping to guide them through the process of finding and purchasing a franchise and understanding the franchise industry.
Common Questions asked by Franchisee:
1.How franchisee Business works?
2.What common types of franchise models are available in the market?
3.How to analyse and choose the suitable franchise purchase?
4.What parameters to consider while selecting a suitable franchise
Suggested Structure of the Report:
1. Introduction to Franchise Business 20% Marks
a. How franchisee Business works?
b. Advantages and Disadvantages of a Franchise Business for a franchisee.
c. What common types of franchise models are available? (With their respective pros and cons).
2. Evaluation of a franchise business 30% Marks
a. What parameters to consider while selecting a suitable franchise
b. How to select the wisest franchise purchase (based on a price range)
3. Indian Franchise Business market analysis 30% Marks
a. Profiles of major industries/ sectors (Minimum 3 industries)
b. Various (Minimum 5 companies) companies with in each prospective industry
c. Evaluation of each company/ based on the investor’s profile and budget assumptions (List down the options to three best alternative companies).
4. Concluding remarks and final recommendations to the investor 10% Marks
5. Team Reflection and Minutes of the Meetings 10% Marks
Your work must be original and fully referenced (using Harvard Referencing System).
Any kind of plagiarism would lead to severe penalties amounting to marks reduced to zero.
The project is not limited to only these questions, You have to demonstrate extensive knowledge and raise more questions related from the Entrepreneurs perspective regarding the business.
The team worked well together to achieve objectives. Each member contributed in a valuable way to the project. All data sources indicated a high level of mutual respect and collaboration.
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