Question award: 2 out of 2.00 points

award:

2 out of

2.00 points

MC Qu. 15 When Maggie joined Techno-Nerds, Inc., she …

When Maggie joined Techno-Nerds, Inc., she automatically joined an employee team. Team members each had base salaries, but they were also compensated through a __________ system, where they would receive bonuses for team improvements over the last time the team’s performance was evaluated.

Hippocratic oath

skill-based pay

gain-sharing

soft benefits

2.

award:

2 out of

2.00 points

MC Qu. 1 Today, most managers perform some functions associated…

Today, most managers perform some functions associated with ______________.

outside speaker engagements

strategic planning

human resource management

tactical planning

3.

award:

2 out of

2.00 points

MC Qu. 8 Once the job analysis is performed, there are several …

Once the job analysis is performed, there are several well-structured steps to the hiring process. This process includes _____________.

announcing the journeymen, and creating compensation packages

performing a preliminary 360 degree review, and beginning the training period

performing background checks on selected candidates, and establishing probationary periods

reading through applications, and changing the job description if it doesn’t quite fit any of the candidates

4.

award:

2 out of

2.00 points

MC Qu. 12 Companies that make a concerted effort to attract …

Companies that make a concerted effort to attract and hire women and other minority groups ____________.

are increasing their payroll in anticipation of a large group of retirees

do so because they will avoid penalties and fines by being seen as law abiding

understand affirmative action policies better than their counterpart companies

know that their efforts correlate with increasing women and minority customers

5.

award:

0 out of

2.00 points

MC Qu. 1 The ________________ now represents a large …

The ________________ now represents a large employee union. This in fact has shifted the payroll obligation for these workers to taxpayers.

global sector

public sector

private sector

service sector

6.

award:

2 out of

2.00 points

MC Qu. 4 When was it common for employees to have …

When was it common for employees to have 60-hour work weeks?

Early 1900’s

1700’s

Late 1600’s

1800’s

7.

award:

2 out of

2.00 points

MC Qu. 9 Negotiations between union representatives …

Negotiations between union representatives and management came to a standstill at the Habit-You-Can-Live-With Seatbelt and Airbag Company. On the day employees went on strike, they were also asked to refrain from buying cars, vans, or trucks from any assembly plant that purchased Habit’s seatbelts or airbags. The union was asking Habit’s employees to participate in a(n) ___________.

arbitrage

primary boycott

secondary boycott

injunction

8.

award:

2 out of

2.00 points

MC Qu. 8 Lansing Distributors, Inc., a company that …

Lansing Distributors, Inc., a company that distributes a range of household products from manufacturers to retailers, was negotiating a new contract with its union employees who worked in the company’s warehouses and drove its trucks. Union reps and management were willing to negotiate on 20 points, but the union wanted to discuss 2 other points that Lansing management did not want to make part of the employee contract. In this situation, the bargaining______________ constituted 20 options.

game

gambit

area

zone

9.

award:

2 out of

2.00 points

MC Qu. 10 A court-ordered ______________ was imposed on…

A court-ordered ______________ was imposed on Fairlawn city employees that worked on streets and bridges. Although these employees agreed to strike for higher wages and benefits, the city asked the courts to order them back to work, to keep the streets free of ice and snow during the winter months.

injunction

primary boycott

secondary boycott

picket

10.

award:

2 out of

2.00 points

MC Qu. 11 Recently, Mac and Zac’s Youth Sports Academy …

Recently, Mac and Zac’s Youth Sports Academy has had several inquiries about girls’ softball. While scanning the ____________ environment in their service area, Mac and Zac become aware of the growing importance of girls’ sports, and particularly girls’ softball. Girls’ softball received a boost in the local market when the high school team won the state championship. Mac and Zac are seriously considering expanding their operation to include skill lessons for young girls.

economic

competitive

sociocultural

technological

11.

award:

2 out of

2.00 points

MC Qu. 15 Business to business (B2B) customers _________________.

Business to business (B2B) customers _________________.

are more numerous compared to consumer customers

tend to be more rational in their decision making than individual consumers

tend to be geographically dispersed, rather than concentrated

never require personal selling, as do consumers

12.

award:

2 out of

2.00 points

MC Qu. 12 Up until now, Mac and Zac’s Youth Sports Academy …

Up until now, Mac and Zac’s Youth Sports Academy has served the ____________ market. Just recently, the local high school contacted Mac and Zac’s inquiring about practice space for boys’ baseball and girls’ softball during bad weather. If Mac and Zac negotiate a contract with the high school, they will also be serving the ___________ market.

B2B; consumer

consumer; B2B

female softball; boys’ baseball

sociocultural; competitive

13.

award:

2 out of

2.00 points

MC Qu. 6 Once Mac and Zac have a better understanding …

Once Mac and Zac have a better understanding of the kinds of baseball skills that local youth want to acquire, they can begin to prepare the ________________.

marketing mix

break-even zone

promotion message

pricing structure

14.

award:

2 out of

2.00 points

MC Qu. 5 As Mac and Zac explore the possibility of starting …

As Mac and Zac explore the possibility of starting a youth sports academy, they collect demographic and lifestyle information about the families who would potentially buy their service. This exercise will help to better identify their ________.

target market

affinity for the business world

ability to become good business persons

product offering

15.

award:

2 out of

2.00 points

MC Qu. 6 Priceline™ and Expedia™ are two online travel …

Priceline™ and Expedia™ are two online travel companies. Both are known to utilize ___________ of services such as “airline flights and hotel stays” to entice customers to purchase both at the same time, for a more reasonable price than what they would pay separately for each of these services.

trade marking

bundling

branding

last-minute fanning

16.

award:

2 out of

2.00 points

MC Qu. 4 Fountain of Youth Tea Company changed their glass …

Fountain of Youth Tea Company changed their glass bottles to streamlined thermos- like, blue sports bottles that fit nicely on bicycles and in car holders. A packaging innovation such as this is often perceived by the buyer as a _____________.

new product

change in the product mix

change in the tea flavor

change in the classification of the product

17.

award:

2 out of

2.00 points

MC Qu. 7 A legally protected brand is a _______________.

A legally protected brand is a _______________.

brand equity

mark to market

trademark

brand symbol

18.

award:

2 out of

2.00 points

MC Qu. 8 A survey company used a dollar value to mea…

A survey company used a dollar value to measure the ___________ of Ben and Jerry’s Ice Cream, as compared to some of its worthy competitors. Essentially, the survey firm evaluated Ben and Jerry’s by measuring net value of several components that would comprise the brand’s perception and image to ice cream customers.

brand intrigue

brand equity

time line

value package

19.

award:

2 out of

2.00 points

MC Qu. 2 Which of the following would be …

Which of the following would be considered a convenience good?

Automobile tire

Evening gown

Microwave oven

Candy bar

20.

award:

2 out of

2.00 points

MC Qu. 8 You can find Coca-Cola products in discount stores, …

You can find Coca-Cola products in discount stores, grocery stores, convenience stores, and even vending machines. Coca-Cola practices _______________ distribution with its product lines.

intensive

exclusive

selective

focused

21.

award:

2 out of

2.00 points

MC Qu. 11 A convenience store is open seven days a week and …

A convenience store is open seven days a week and remains open on holidays. The store provides its customers with _________ utility.

place

time

possession

service

22.

award:

2 out of

2.00 points

MC Qu. 4 Which utility is usually provided by producers …

Which utility is usually provided by producers rather than intermediaries?

Value

Form

Content

Subject

ebook & resources

23.

award:

2 out of

2.00 points

MC Qu. 13 Service utility is rapidly becoming the most important …

Service utility is rapidly becoming the most important utility for many ________ as they face competition from direct marketing, such as the Internet or catalogs.

marketers

wholesalers

discounters

retailers

24.

award:

2 out of

2.00 points

MC Qu. 7 A store that sells a huge variety of one type of product …

A store that sells a huge variety of one type of product such as books, in order to dominate that category is called a category _________ store.

killer

leader

manipulator

shaper

25.

award:

2 out of

2.00 points

MC Qu. 12 When Beck’s Bicycles, Inc. volunteered to send its …

When Beck’s Bicycles, Inc. volunteered to send its expert riders up mountainous terrain to rescue a lost dog that was unable to free himself from a cliff, it received accolades not only from other bicyclists, but from the public in general. Beck’s marketing director insisted that the company show a video of the search and rescue on its social media site and on-line advertising. The effort quickly turned into an important _____________ campaign for the firm.

blog

personal selling

infomercial

public relations

26.

award:

2 out of

2.00 points

MC Qu. 14 When Fountain of Youth Tea Company (FYT) wanted to …

When Fountain of Youth Tea Company (FYT) wanted to secure shelf space in high-end grocery stores, it found that it had a lot of competition. In order to get the attention of retailers, FYT directed its promotion toward the consumer who desired a refreshing tea drink, as opposed to carbonated beverages. Due to a successful campaign, it compelled the grocers to feature it in the stores. FYT used _______ strategy.

pull

saturation

leverage

push

27.

award:

2 out of

2.00 points

MC Qu. 5 While doing an online search for a music venue, Darcy …

While doing an online search for a music venue, Darcy ran across a performance of well-known entertainer Lady Gaga that featured her hair neatly wrapped in Coca-Cola™ cans. The venue did not visibly identify the sponsor in any other way. Marketers would categorize this form of advertising as _________________.

interactive promotion

an infomercial

product placement

blogging

28.

award:

2 out of

2.00 points

MC Qu. 10 Which of the following statements about personal …

Which of the following statements about personal selling is true today?

Big customers should always be treated with more care than small ones.

The objective of an initial sales call is to make a sale immediately.

Salespeople are starting to use the Internet and other technology to do everything it takes to complete the order.

It is more difficult to find customers in the business-to-business market than in the consumer market.

29.

award:

2 out of

2.00 points

MC Qu. 7 A fast growing form of media for the delivery of adver…

A fast growing form of media for the delivery of advertising messages is __________. Some firms boast that they have several million followers on Twitter™ and Facebook™ accounts.

television

product placement

radio

social media

30.

award:

2 out of

2.00 points

MC Qu. 14 Darby’s boss asked her to determine…

Darby’s boss asked her to determine if the company is operating with too many borrowed funds. Which ratio will Darby utilize to help her with her decision?

profitability

leverage

liquidity

inventory turnover

31.

award:

2 out of

2.00 points

MC Qu. 10 If Beck’s Bicycles, Incorporated’s income statement …

If Beck’s Bicycles, Incorporated’s income statement shows gross profit of $350 million, with operating expenses of $120 million, and if Beck’s tax rate is 30%, what is the firm’s net income after taxes?

$161 million

$141 million

$11.6 million

$69 million

32.

award:

2 out of

2.00 points

MC Qu. 15 The following information is listed on Beck…

The following information is listed on Beck’s Bicycles, Incorporated’s Balance Sheet as of 12/30/2012 ___

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