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Question Case Study Read the Case Study at the end of Chapter 2: Pandora and

28 May Question Case Study Read the Case Study at the end of Chapter 2: Pandora and

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Question

Case Study

Read the Case Study at the end of Chapter 2: Pandora and the Freemium Business Model, and answer the following in a detailed manner (the paper should be no less than one page).

Case Study Questions

  1. Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models?
  2. What is the customer value proposition that Pandora offers?
  3. Why did MailChimp ultimately succeed with a freemium model, but Ning did not?
  4. What’s the most important consideration when contemplating a freemium revenue model?

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Case Study

Read the Case Study at the end of Chapter 3, Akamai Technologies: When Demand Exceeds Capacity, and answer the following in a detailed manner (the paper should be no less than one page).

  1. Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content?
  2. If you wanted to deliver software content over the Internet, would you sign up for Akamai’s service? Why or why not?
  3. What advantages does an advertiser derive from using Akamai’s service? What kinds of products might benefit from this kind of service?
  4. Why don’t major business firms distribute their videos using P2P networks like Bittorrent?
  5. Do you think Internet users should be charged based on the amount of bandwidth they consume, or a tiered plan in which users would pay in rough proportion to their usage?

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