29 May global assignment
. On the company’s web site you need to look at whether it is the same for one country as for another. No references were required. Just look at the domestic and foreign (or just compare the sites for 2 different countries) ) I gave a rough example in the description of the project.
This is EXAMPLE Choose a product category and brand or company, i.e. cookies – Oreos or Mondelez.
Go to the company’s web site. See if they sell their product in other countries/parts of the world. If not, report that (but if I go to their site and find different, you’ll have to redo the project). The write up for this portion would be something like ‘Mondelez operates on 6 of the 7 continents’.
Next, check out some of the regions they operate and see if they are selling essentially the same products, or if they are selling different products/brands. Briefly – 1 or 2 paragraphs – tell me about it. In class I looked up Mondelez and went into Austria. You might report that ‘While I can find many of the brands sold in the U.S. in their foreign markets, many of the brands Mondelez sells in Europe are different. As an example is xyz, which is a Norwegian chocolate’. Report on a few of the differences. For Mondelez I might look at the brands in Europe and in Asia and report on that. You don’t have to tell me every different brand/product they sell, just give a few examples.
Companies must operate in at least 2 countries, be sold locally in a store, and have a website extensive enough to ‘search’. NO CAR COMPANIES AND NO RESTAURANTS OR OTHER RETAILERS.
Company/product combinations claimed (MEANING – IF IT IS ON THE LIST YOU MAY NOT CHOOSE IT)
ADIDAS APPLE – phones Asus Bauer BLIZZARD BMW Burton CCM – hockey COCA COLA Colgate-Palmolive CONVERSEELECTRONIC ARTS GENERAL MILLS
Hershey Intel JOHNSON AND JOHNSON
Kellogg’s Kraft LEVIS LULU LEMON
MARS Nestle NIKE Nintendo PEPSI Puma QUAKER OATS Rawlings RED BULL ROLAND Samsung SITKA GEAR Smith and Wesson Swarofski TISSOT Toblerone UNDERARMOUR UNILEVER – FOOD AND BEVERAGES Yamaha
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