02 May QuestionBRANDING AND DIGITAL MARKETING
Question
BRANDING AND DIGITAL MARKETING
According to Lake (2018), a successful brand strategy assists with prospering in competitive markets. In addition, the brand of an organization is derived from who you are, who you want to be, and who people perceive you to be. As a health care leader, it is important to know that the brand represented by your organization is effective.
Lake, L. (2018). Learn Why Branding is Important in Marketing. Retrieved from https://www.thebalance.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845
Case Assignment
For this assignment, you will complete an external Brand Audit of a health care organization. Review the list of the 10 Biggest Health Care Companies in the Fortune 500 at the following source:
Lorenzetti, L. (2015). 10 Biggest Health Care Companies in the Fortune 500. Retrieved from http://fortune.com/2015/06/20/fortune-500-biggest-healthcare-companies/
Select a health care organization from the list in the above source and conduct a Brand Audit by completing the following in a 3- to 4-page paper:
Provide a description of the organization (location, size, type, average annual revenue, etc.)
Identify all brand elements (logos, symbols, characters, slogans, trademarks, etc.)
Distinguish the inherent attributes of the services provided (pricing, communications, distribution policies, other relevant marketing activities)
Select a competitive brand (organization).
Identify the differences between the organization that you are conducting the brand audit on and the competitive organization.
Classify the any marketing attributes that either organization does better.
Provide recommendations (supported with scholarly references) for brand positioning and marketing strategies that will leverage and extend the brand effectiveness of the organization.
Assignment Expectations
Conduct additional research to gather sufficient information to support your audit.
Limit your response to a maximum of 4 pages (not including title and reference pages).
Support your analysis with peer-reviewed/scholarly articles, with at least 4 references. Use the following link for additional information on how to recognize peer-reviewed journals: http://www.angelo.edu/services/library/handouts/peerrev.php
You may use the following source to assist in formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.