30 May Question Product Concepts 15. A(n) _____ is a concept, philosophy, or image.
Question
Product Concepts
15. A(n) _____ is a concept, philosophy, or image.
a) product
b) good
c) idea
d) service
e) issue
16. MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets
a) services.
b) ideas.
c) goods.
d) tangible products.
e) features.
17. According to the text, a product is defined as
a) anything the customer receives in an exchange.
b) the physical object the customer receives in an exchange.
c) the service that is rendered to a customer.
d) the idea that the customer receives in an exchange.
e) goods and services the customer receives in an exchange.
18. To make intangible products more tangible or real to the consumer, marketers often
a) use low prices on intangible goods.
b) use symbols or cues to help symbolize product benefits.
c) use external reference prices.
d) use multiple channels of distribution.
e) offer more support services with such products.
19. Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?
a) McDonald’s arches
b) Mercedes Benz emblem
c) Nike swoosh
d) Traveler’s Insurance umbrella
e) Arrows on Wrigley gum packages
20. A light bulb can be considered all of the following except
a) a consumer product.
b) a business product.
c) either a consumer product or a business product.
d) a business product if it is used to light an assembly line in a factory.
e) a consumer product if it is used to light the office of the board of directors.
21. Products are classified as being business or consumer products according to the
a) goals of the organization.
b) buyer’s intended use of the product.
c) seller’s intended use of the product.
d) location of use.
e) types of outlets from which they are purchased.
22. Which of the following is always used to determine the classification of a good?
a) Buyer’s intent for using the product
b) Amount of shopping required by the buyer to obtain the product
c) Price of the product
d) Specific product features
e) Industry competitors
23. Megan Avakian, who works as a purchasing agent for Greyhound Transport, buys carpeting for use in an office area at Greyhound. What determines whether this carpeting is a consumer or a business product?
a) Price
b) Selling organization
c) Terms of the sale
d) Buyer’s intended use of the product
e) Benefits the product provides
24. Which of the following is most likely to be considered a convenience good?
a) A lamp
b) A haircut
c) Running shoes
d) Gatorade
e) Concert tickets purchased online
25. Energizer batteries would be classified as which type of product?
a) Convenience
b) Shopping
c) Specialty
d) Unsought
e) Industrial service
26. Products which are relatively inexpensive and frequently purchased with minimal effort are classified as ___________ products.
a) shopping
b) convenience
c) industrial
d) specialty
e) unsought
27. Dannon Yogurt represents what type of product for most consumers?
a) Convenience
b) Business
c) Shopping
d) Specialty
e) Durable
28. Convenience products are
a) relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
b) frequently purchased items for which buyers are willing to exert considerable effort.
c) frequently purchased items that are found in certain retail outlets.
d) items that are expensive but are easy to purchase.
e) items that require some purchase planning and for which the buyer often will not accept substitutes.
29. Which of the following statements does not apply to convenience goods?
a) Consumers are brand loyal to convenience products and are not likely to substitute other brands.
b) Convenience products require minimal shopping effort.
c) Marketing of convenience products requires intensive exposure of these goods in as many stores as possible.
d) Consumers tend to feel that the most desirable retail facility for convenience products is the closest one.
e) Colas, gasoline, and bread are good examples of convenience goods.
30. Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ______ products.
a) shopping
b) specialty
c) service
d) convenience
e) unsought
31. Shannon Hill needed to buy an airline ticket to visit her parents. She called several airlines to compare rates and chose a flight on Southwest Air Lines because, for comparable prices, it had a better reputation for service. For Shannon, this flight is an example of which type of product?
a) Shopping
b) Convenience
c) Specialty
d) Unsought
e) Industrial
32. Gap clothing stores sell primarily what type of products?
a) Convenience
b) Shopping
c) Unsought
d) Nondurable
e) Specialty
33. Shopping products have a _____ inventory turnover and need _____ distribution outlets than convenience goods.
a) similar; more
b) higher; fewer
c) higher; more
d) lower; more
e) lower; fewer
34. Buyers do not compare alternatives when shopping for ______ products.
a) convenience
b) specialty
c) shopping
d) unique
e) unsought
35. The Carsons are going on a vacation back to Texas. When they lived there, Gwen Carson loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store she visits after they arrive. For Gwen, Blue Bell represents a(n) ___________ product.
a) convenience
b) shopping
c) specialty
d) unsought
e) durable
36. A specialty product
a) requires minimal effort to purchase.
b) is purchased frequently.
c) requires purchase planning, and the buyer will not accept substitutes.
d) is generally less expensive than other items in the same product class.
e) prompts the purchaser to make comparisons among alternatives.
37. David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the “special” bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) ______ product.
a) shopping
b) unique
c) specialty
d) historical
e) unsought
38. As Beth and Rob Barker search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ___________ product.
a) convenience
b) unsought
c) disposable
d) shopping
e) specialty
39. When a sudden problem confronts a consumer, such as emergency automobile repair, he or she is likely going to view solutions to that problem as
a) specialty products.
b) installations.
c) unsought products.
d) shopping products.
e) convenience products.
40. Nick Arnold’s Auto Towing Service would best be described as a(n) __________ product.
a) convenience
b) unsought
c) specialty
d) durable
e) shopping
41. Business products are
a) purchased for personal consumption.
b) chosen on the basis of preferences expressed by a business procurement department.
c) purchased for both their functional aspects and their psychological rewards.
d) classified according to their characteristics and intended uses.
e) not purchased by nonbusiness organizations.
42. Facilities, factories, and production lines with very large equipment are all classified as
a) accessory equipment.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.