30 May Question GENERAL CONCEPT QUESTIONS
Question
GENERAL CONCEPT QUESTIONS
Multiple Choice
1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants.
a. undermine
b. meet
c. capture
d. compete with
e. comprehend
2. The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
a. performance
b. salespeople
c. price
d. product features and quality
e. none of the above
3. The five product levels constitute a ________. At each level more customer value is added.
a. customer-augmented product
b. customer consumption system
c. customer value-hierarchy
d. customer-perceived value
e. customer hierarchy
:
4. When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product.
a. consumption system
b. expected
c. potential
d. augmented
e. basic
5. The way the user performs the tasks of getting and using products and related services is the user’s total ________.
a. consumption system
b. consumable system
c. consistent use system
d. augmented system
e. none of the above
6. Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
a. customer value hierarchy
b. expected
c. augmented
d. durability
e. none of the above
7. ________ are tangible goods that normally survive many uses.
a. Nondurable goods
b. Durable goods
c. Services
d. Consumption systems
e. Potential products
8. Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference.
a. nondurable goods
b. durable goods
c. services
d. consumption systems
e. potentil products
9. The consumer usually purchases ________ frequently, immediately, and with a minimum of effort.
a. specialty goods
b. shopping goods
c. “must haves” goods
d. personal goods
e. convenience goods
10. It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________.
a. impulse good
b. staple
c. homogeneous shopping good
d. emergency good
e. heterogeneous shopping good
11. ________ are similar in quality but different enough in price to justify shopping comparisons.
a. Emergency goods
b. Homogeneous shopping goods
c. Heterogeneous shopping goods
d. Specialty goods
e. Impulse goods
12. Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying.
a. specialty goods
b. unsought goods
c. heterogeneous shopping goods
d. homogeneous shopping goods
e. none of the above
13. Industrial goods can be classified as ________, capital items, or suppliers and business services based on their costliness and how they enter the production process.
a. service components
b. subassemblies
c. pieces and parts
d. specialty goods
e. materials and parts
14. ________ are the major factors influencing the selection of suppliers for natural products.
a. Price and delivery reliability
b. Product features and customization
c. Price and customization
d. Delivery reliability and product features
e. Customization and delivery reliability
15. Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups: installations and ________.
a. natural products
b. component materials
c. operating supplies
d. equipment
e. none of the above
16. Supplies and business services are short-term goods and services that facilitate ________ or managing the finished product.
a. inspecting
b. developing
c. building
d. creating
e. none of the above
17. Many products can be differentiated in terms of their ________,—size, shape, or physical structure.
a. form
b. performance quality
c. conformance quality
d. reliability
e. design
18. Most products can be offered with varying ________ that supplement its basic function.
a. reliability
b. conformance qualities
c. features
d. forms
e. none of the above
19. ________ is the ability of a company to prepare on a mass basis individually designed products, services, programs, and communications.
a. Mass customization
b. Feature fatigue
c. Performance quality
d. Conformance
e. Repairability quality
20. ________ is the level at which the product’s primary characteristics operate.
a. Design
b. Conformance quality
c. Reparability
d. Performance quality
e. Durability
21. Buyers expect products to have a high ________, which is the degree to which all the produced units are identical and meet the promised specifications.
a. durability
b. reliability
c. conformance quality
d. form
e. performance quality
________ describes the product’s look and feel to the buyer; it has an advantage of creating distinctiveness that is difficult to copy.
f. Design
g. Style
h. Durability
i. Conformance
j. None of the above
22. Ideal ________ would exist if users could fix the product themselves with little cost in money or time.
a. durability
b. reliability
c. style
d. design
e. repairability
23. In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.
a. Services
b. Performance
c. Reliability
d. Style
e. Design
24. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
a. customer limiting
b. customer orders
c. niche marketing
d. customer training
e. customer marketing
25. Delivery refers to how well the product or service is brought to the customer. It includes speed, ________, and care throughout the delivery process.
a. length of time for delivery
b. type of delivery services
c. attributes
d. completeness
e. accuracy
26. ________ refers to training the customer’s employees to use the vendor’s equipment properly and efficiently.
a. Customer training
b. Internal marketing
c. Client marketing
d. Customer relationships
e. Technical training
27. ________ refers to data, information systems, and advice services that the seller offers to their buyers.
a. Sales force relationships
b. Customer relationships
c. Internal marketing
d. Customer training
e. Customer consulting
28. Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices.
a. delivery
b. ordering ease
c. ease of installation
d. customer consulting
e. repairability
________ describes the service program for helping customers keep purchased products in good working order.
f. Returns
g. Ordering ease
h. Installation
i. Maintenance and repair
j. Delivery
29. Improved handling or storage, better packaging, and improved transportation and forward logistics are methods for reducing ________.
a. installation
b. uncontrollable returns
c. controllable returns
d. product families
e. customer consulting
Answer: c
30. A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.
a. product type
b. product class
c. need family
d. product variant
e. product line
31. A(n) ________ is defined as a distinct unit within a brand or product line distinguishable by size, price, appearance, or some other attribute.
a. stockkeeping unit
b. UPC (uniform product code)
c. stock unit
d. product type
e. none of the above
32. A ________ is the set of all products and items a particular seller offers for sale.
a. product line
b. product mix
c. family of products
d. product system
e. product class
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.