BRM 451 Week 3 Retailer Customer Paper NEW

31 May BRM 451 Week 3 Retailer Customer Paper NEW

Posted at 15:16h in 2General studies by Homework Writer

Resources: Internet, University Library

Select the same retail organization you chose for your Retail Selection Paper due in Week Two.

Write a 1,750- to 2,100-word analysis of the retail organization’s customers. Address the following in your paper:

• Identify the retailer’s target customer and customer demographics.

• Describe the customers’ expectations when doing business with the retailer.

• Analyze how the retailer attempts to meet their customers’ expectations.

• Evaluate whether the retailer is meeting those expectations.

• Examine the retailer’s current customer service policies and practices such as the return policies, warranties, and technical support.

• Discuss how these policies are affecting customer service.

• Discuss whether the policies appear to be cost effective and have a return on investment.

• Quantify the value perceived by customers using the Expectations-Results = Value model.

• Describe how the retailer attracts and retains customers.

Describe the overall customer experience the selected retailer and formulate some tactics for creating a better customer experience

Format your paper consistent with APA guidelines.

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