As you move forward in locating available hotels and conference facilities, you formulate the following objectives to select which cities will be best to hold the rescheduled conference.

MGMT530 Week 1 Case Analysis Problem Definition Latest 2018 May

• Read the Conference Decision Case on the Case Analysis page for this week.
• Define the decision problem for the Conference Decision Case.

As part of defining the problem, the following questions should be addressed.

• What is the general nature of the problem?
• What event triggered the situation?
• Are we imposing any constraints on the situation?
• What are the underlying elements of the problem?
• Are there dependencies on other decisions?
• Submit your definition of the problem in a MS Word document.

MGMT530 Week 2 Case Analysis Objectives and Alternatives 2018 May

In less than two weeks, an accounting system user’s conference is scheduled to be held in New Orleans, Louisiana on September 13–16, 2005. Unfortunately, Hurricane Katrina has struck the city leaving a wake of destruction. Based on what you see on television, the hotel and the city cannot possibly accommodate this or any conference for the foreseeable future.

Approximately 200 attendees are scheduled to attend, flying in from all over the country. All attendees pre-paid their registration fee for the conference.

With a lot of competition in the marketplace, getting the users to participate in the annual user’s conference is critical to retain current customers. During the conference, several product enhancement ideas are developed by the users, and this input is often used in future releases of the product.

Potential new customers are invited to the event and their involvement often leads to securing new contracts for the accounting system as they gain confidence in the system seeing others use it.

As head of the group that puts on the conference, you are faced with making a determination of what to do with this year’s conference. You are getting calls from the registered attendees asking what to do.

Senior management feels that the conference is critical to ensure continued customer engagement and fears that cancelling the conference altogether, the company will lose the momentum it has developed over the past few years.

Other considerations:

Keeping the original dates and moving to a different city may drastically increase costs due to the short advanced notice. Will people cancel because of the higher hotel costs?

If the date is changed, will the speakers and attendees still be able to attend?

Having worked with the local Convention & Visitor’s Bureau and the hotel, you worry about how their businesses will survive with all of this destruction and wonder what you can do to help.

Using the same information from last week’s Case Analysis, build on the work you did last week by identifying the following.

Define the objectives for the Conference Decision Case. The objectives should be separated into fundamental and means objectives.

Identify the alternatives for the case.

MGMT530 Week 3 Case Analysis Problem Definition Latest 2018 May

Two weeks after New Orleans was devastated by Hurricane Katrina, you made the decision to postpone the conference and select a different city to hold the conference. Based on your initial objectives and a survey you took of the registered attendees, you created the following consequence table based on the information available.

From the survey, you found out that the attendees were willing to still come to the conference and suggested three cities as possible new locations for this year’s event.

1. Chicago
2. Las Vegas
3. New York City

As you move forward in locating available hotels and conference facilities, you formulate the following objectives to select which cities will be best to hold the rescheduled conference.

• Airfare (the estimated average round trip cost of the attendees)
• Hotel Room Rate (the nightly rate the attendees will pay during the conference)
• Conference Costs (the costs you will incur for meeting facilities, reception, registration, etc.)
• Survey Response (you want to factor in how the cities were ranked based on the survey you conducted.)

Because the budget is tight, you feel that the Conference Cost objective is twice as important as the other three objectives.

Based on your research, here is the information you gathered on the cities the user group was interested in.

New Orleans(Not applicable, but used to compare original costs of conference)

Chicago

New York

Las Vegas

MGMT530 – Conference Decision Case, Part 2

Using this information, create the following.

• A consequence table
• A weighted scoring model

Are there any dominated alternatives that can be eliminated? Are there any even swaps?

For additional resources pertaining to this assignment, please review the Building a Weighted Scoring Model Video found under the Week 3 Lecture Tab and the Conference Decision Case, Part 2 Video below. A weighted scoring example is located in Files under the name Sample Decision Problem.

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