31 May Question dq 1 WEEK 6: CRISIS MANAGEMENT

Posted at 16:30h in Essay Writing Services by Past Papers

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dq 1

WEEK 6: CRISIS MANAGEMENT

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The success of any business or organization rests firmly on their reputation. Take a field trip to the Internet. Find information on one of these unsuccessful examples of crisis management: Ford and Firestone, Exxon, BP oil spill, Japan’s nuclear reactors, Toyota, RIM (Research in Motion) or Apple’s iPhone. What did they do wrong? How should they have handled this crisis management communication more effectively? Why was this a missed opportunity?

dq 2

WEEK 6: BAD NEWS MESSAGES

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Your company has been holding annual Christmas parties for more than 20 years. Some concern has been raised by executive management about these parties damaging the reputation of the company. An all adult party, the conduct of the employees has become out of control. With this change in policy, all employees will get their usual annual Christmas bonus plus a gift basket from the company. Instead of a Christmas party, it has been suggested that the company hold a summer picnic open to the employees and their families at a local adventure park. All-day passes to the adventure park and all that it offers will be given to each employee for the whole family. A potluck picnic will be held, with the company providing all the meat and drinks. Employees and their families will have the opportunity to participate in games with generous prizes. It is November and the time that the party planners start their planning process. How would you propose the company communicate these policy changes to the employees? What form of media would you use—snail mail, interoffice memo, email, or a presentation to the employees? How would you word the com

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Question dq 1 WEEK 6: CRISIS MANAGEMENT