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Question Imagine that you work for the maker of a leading brand of l

Question Imagine that you work for the maker of a leading brand of l

Question

Imagine that you work for the maker of a leading brand of low-calorie frozen, microwavable food that estimates the following demand equation for its product using data from 26 supermarkets around the country for the month of April.

Estimated Demand Equation ? QD = – 5200 – 42(P) + 20(Px)+ 0.52( I )+ 0.20(A) + 0.25(M)
Standard Errors of Estimate ? (2.002) (17.5) (6.2) (2.5) (0.09) (0.21)
(for calculating “t-values”

Other Regression statistics n = 26 R2 = 0.55 F = 4.88
QD = Quantity demanded of 3-pack units for your company’s frozen food
P (in dollars) = Price of the product = $5 per 3-pack unit
Px (in dollars) = Price of leading competitor’s product = $6 per 3-pack unit
I (in dollars) = Per capita income of the standard metropolitan statistical area
(SMSA) in which the supermarkets are located = $5,500
A (in dollars) = Monthly advertising expenditures = $10,000
M = Number of microwave ovens sold in the SMSA in which each
Supermarket is located = 5,000
a) Plot the demand curve for your firm by using the following prices for its 3-pack unit: $2, $4. $6, $8, and $10. Hint: Place the price (P) on vertical axis and the quantity demanded (QD) on the horizontal axis.
b) Plot the corresponding supply curve on the same graph using the following supply function
QS = -79.1 + 79.1(P) with the same prices as in part a. (Remember: Price is placed on the vertical

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