02 Jun Question NAME _________________________________________ LAST 4 DIGITS OF YOUR A# ____
Question
NAME _________________________________________ LAST 4 DIGITS OF YOUR A# _______________
USE THE ABRIDGED ARTICLE ABOUT MCDONALD’S ON P. 7 TO ANSWER THE FOLLOWING QUESTIONS:
EXPLAIN THE COST ISSUES THAT MCDONALD’S IS FACING. (4 POINTS)
EXPLAIN THE DEMAND ISSUES THAT MCDONALD’S IS FACING. (4 POINTS)
XPLAIN THE ROLES PLAYED BY THE PRICE ELASTICITY OF DEMAND AND THE INCOME ELASTICITY OF DEMAND IN THE MENU DECISIONS MCDONALD’S IS CONTEMPLATING. (6 POINTS)
WHY/HOW IS THE MCRIB HELPING MCDONALD’S PROFITS? (4 POINTS)
USE THE ABRIDGED ARTICLE ABOUT UNIQLO ON P. 8 TO ANSWER THE FOLLOWING QUESTIONS: (4 POINTS EACH)
FAST RETAILING INCLUDES A PRESENCE IN CHINA. WHAT LEARNING ECONOMIES MIGHT IT ALREADY HAVE IN CHINA?
FAST RETAILING NOW HAS 5 STORES IN THE US, WITH THE NEWEST ONE IN SAN FRANCISCO. WHAT WILL IT HAVE TO LEARN TO BE SUCCESSFUL IN SAN FRANCISCO?
USE THE ABRIDGED ARTICLE ABOUT TOOTSIE ROLL, INC. ON P. 9 TO ANSWER THE FOLLOWING QUESTIONS: (4 POINTS EACH)
DESCRIBE TWO WAYS THAT BUYING ANDES MINTS WOULD HAVE PROVIDED ECONOMIES OF SCALE FOR TOOTSIE ROLL.
DESCRIBE TWO WAYS THAT BUYING ANDES MINTS WOULD HAVE PROVIDED ECONOMIES OF SCOPE FOR TOOTSIE ROLL.
USE THE ABRIDGED ARTICLE ABOUT HEWLETT-PACKARD ON P. 10 TO ANSWER THE QUESTIONS BELOW: (6 POINTS EACH)
WHICH INDIVIDUALS MENTIONED IN THE ARTICLE WHO YOU BELIEVE ARE BOTH PRINCIPALS AND AGENTS? EXPLAIN WHY YOU THINK THAT.
DESCRIBE TWO MAJOR AGENCY ISSUES AT HEWLETT-PACKARD.
DESCRIBE TWO PRACTICES THAT COULD/SHOULD HAVE BEEN SET UP BETTER WITHIN HEWLETT-PACKARD TO MITIGATE ITS AGENCY PROBLEMS.
WHY IS A CORPORATION MORE LIKELY TO HAVE AGENCY ISSUES THAN A SOLE PROPRIETORSHIP OR A PARTNERSHIP?
USE THE ABRIDGED ARTICLES ABOUT THE GSK-HGS MERGER ON P. 11 TO ANSWER THE FOLLOWING QUESTIONS:
WHAT DOES GSK EXPECT TO BENEFIT FROM THIS MERGER? THAT IS, EXPLAIN WHAT SPECIAL ASSETS HGS BRINGS TO THE MERGER THAT ADD VALUE TO GSK. (6 POINTS)
IN WHAT WAY(S) DOES THIS MERGER ENTAIL VERTICAL INTEGRATION? (4 POINTS)
WHAT DOES THE TERM “RELATIONSHIP-SPECIFIC ASSET” MEAN? (4 POINTS)
WHICH OF THESE HGS ASSETS [FROM (A) ABOVE] ARE ALREADY RELATIONSHIP-SPECIFIC ASSETS? (4 POINTS)
GSK MUST BELIEVE THAT THE DISCOUNTED PRESENT VALUE OF THIS MERGER IS IN EXCESS OF $3.00 BILLION IN ORDER TO BUY HGS. WHAT ELSE MUST BE TRUE FOR GSK TO DECIDE TO BUY HGS? EXPLAIN. (4 POINTS)
USE THE ABRIDGED ARTICLE ABOUT NOVELIS AND ALCOA. ON P. 12 TO ANSWER THE FOLLOWING QUESTIONS: (5 PTS. EACH)
SELECT ONE OF THESE FIRMS AND EXPLAIN HOW IT BENEFITTED FROM THEIR AFFILIATION.
SELECT ONE OF THESE FIRMS AND EXPLAIN HOW IT BENEFITTED FROM ENDING THEIR AFFILIATION.
CHOOSE EITHER ALCOA OR NOVELIS AND DESCRIBE HOW, HYPOTHETICALLY, THE FIRM YOU SELECTED MAY HAVE BEEN EAR
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