02 Jun CRT 205 Week 3 Assignment Analyzing Credibility
Assignment: Analyzing Credibility
Resources: “Giuliani Remembers 9/11‖ news clip and video ads located at one of the links listed below.
Due Date: Day 7 [Individual forum]
View and assess the credibility of these media and advertising examples:
o The CNN Pipeline news clip located on the Materials tab of your student web page for Week Three.
o Select one of the following links to view the video ads available at that Web site:
http://www.toyota.com/corolla/demos.html
http://www.progressive.com/commercials/progressive-commercials.aspx
http://www.pedigree.com.au/tv/
http://www.wendys.com/ads/
Answer the following in regard to each of the two examples in a 100- to 200-word response:
o Who paid for each example to be created?
o Can you detect a slant—that is, a secondary opinion conveyed by the examples’ creators?
o What does each example reflect about society at large? Is it credible? Explain your answers.
Answer the following in regard to the news clip in a 50- to 100-word response:
o Are you skeptical of the sources’ credibility? Why or why not?
o Do you detect any bias? Why or why not?
Answer the following in regard to the video ad on one of the links above in a 100- to 200-word response:
o Does the ad make a claim?
o What fear or desire does the ad play into?
o Does it target an existing fear or desire or does it try to create a new fear or desire?
o Does it try to invoke feeling, use admirable people to persuade, or describe a common situation?
o Would you make a purchase based on the information presented?
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