03 Jun Qualitative articles and Quantitative articles
Using 2 of the qualitative articles and 4 of the quantitative articles listed below in APA format (copy and paste into google to view the articles) complete a comparative analysis on their findings.
References
1. Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value,
and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.
2. Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism
accommodation sector. Current issues in Tourism, 18(12), 1192-1217
3. Jiang, K., Chuang, C. H., & Chiao, Y. C. (2015). Developing collective customer knowledge and service climate: The interaction between service-oriented high-performance work systems and service leadership. Journal of Applied Psychology, 100(4), 1089.
4. Lancaster, G., & Massingham, L. (2017). Customer care and relationship marketing. In Essentials of Marketing Management (pp. 270-288). Routledge.s
5. McColl-Kennedy, J. R., Gustafsson, A., Jaakkola, E., Klaus, P., Radnor, Z. J., Perks, H., & Friman, M. (2015). Fresh perspectives on customer experience. Journal of Services Marketing, 29(6/7), 430-435.
6. Shire, K., Holtgrewe, U., & Kerst, C. (2017). Re-organizing customer service work: an introduction. Re-organizing Service Work: Call Centres in Germany and Britain: Call Centres in Germany and Britain, 1.
**Include the following**:
-For each article, identify the strengths and weaknesses, the validity, the reliability of conclusions, and the applications of the research.
– Identify recommendations from each article related to improvement and future research needs.
– Discuss the impact of recommendations on the stakeholder groups involved (customers, suppliers, and the organization).
– Identify the legal and ethical ramifications of these recommendations based on their impact.
– Additionally, create 4 PowerPoint slides that summarize your conclusions and future recommendations.
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