04 Jun Question Strategy occurs in increasingly complex envir
Question
Strategy occurs in increasingly complex environments which are continually reshaped by forces of globalization and by technological advances. These changes not only affect the pace of change in the organization’s environment, as well as in its resource portfolio, it also requires of strategic managers a heightened sensitivity to the public appearance of their decisions. The ubiquity of media and electronic communication in our daily lives affords the public hitherto unimaginable insights into managerial or political communications as, for instance in the case of Wikileaks, and holds the possibility of projecting newsworthy issues onto a world-wide audience. Moreover, empowered by the ability to choose between many potential suppliers from around the world to satisfy their needs, consumer choices are increasingly based on ethical considerations. The ways in which a firm’s actions are perceived are therefore of paramount importance when making strategic decisions. However, this raises the question of the suitability of strongly analytical strategy formation processes, as well as dominantly endogenous, resource-focused approaches to sufficiently consider the importance of the symbolic capital (Holt and McNulty 2008) that establishes authority and credibility with various stakeholders.
Following your analysis of a Shell oil spill in Nigeria in the ‘becoming a leader’ module, you are now asked to consider the strategic implications of the recent BP Deepwater Horizon accident.
Your analysis should include thoughtful consideration of the MBA programmed threads. You will find information and outcomes from the event in the following article:
http://www.ft.com/cms/s/0/c1945fcc-c0f4-11df-99c4-00144feab49a.html#axzz1Azmu20Ut
In addition, you may want to incorporate ideas from the following articles in your project:
Tsoukas, H. (1999) ‘David and Goliath in the risk society: making sense of the conflict between Shell and Greenpeace in the North Sea’, Organization, 6 (3): 499-528.
Holt, R. & McNulty, T. (2008) ‘Securing the license to act: a foundational capability’, Journal of Strategy and Management, 1 (1): 72-92.
Your final module project analysis should address the following:
Conduct research and provide an analysis of BP’s strategy before the accident occurred using appropriate strategic frameworks (which you have learned throughout this module)
Discuss implications of BP’s strategy in terms of public perception and its possible impact on business performance
Critically discuss BP’s ability to strike a balance between its interests and wider needs and expectations in light of the strategic frameworks and models you have encountered
In the final submission, in week 7, submit approximately 4,000 words in which you address the following:
Synthesize theories and models from the module readings and literature (that address the issue in the situation).
Utilize effective discussion, analysis and conclusions showing critical thinking to propose solutions and address the following questions:
What are the implications of BP’s strategy in terms of public perception and how may this impact upon their performance?
Critically discuss BP’s ability to strike a balance between its interests and wider needs and expectations in light of the strategic frameworks and models you have encountered.
Provide correct referencing and citation
Be sure to cite and reference examples from the module textbook and journal articles presented in this module as well as resources you identify from your own research. Your submission should demonstrate critical analysis of the topic and a coherent application of related theories.
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