05 Jun Question Chapter 5 Number 9 The following are the approximate U.S. market shares of different brands of soft drinks:
Question
Chapter 5 Number 9
The following are the approximate U.S. market shares of different brands of soft drinks:
Coke – 45%Pepsi – 30%Dr. Pepper/7-Up – 15%All other brands – 10%Compute the Herfindahl for the soft-drink market. Suppose that Pepsi acquired Dr. Pepper/7-Up. Compute the post-merger Herfindahl. What assumptions did you make?Federal antitrust agencies would be concerned to see a Herfindahl increase of the magnitude you computed in (a), and might challenge the merger. Pepsi could respond by defining the market as something other than soft drinks. What market definition might they propose? Why would this change the Herfindahl?Chapter 5 Number 11
In what ways are monopolistically competitive markets “monopolistic?” In what ways are they “competitive?”
Chapter 7 Number 12
Firms operating at or near capacity are unlikely to instigate price wars. Briefly explain.
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