06 Jun INB 205 Week 7 DQ 1 And DQ 2
Week 7 DQ 1
Consider the marketing mix. How does the marketing mix differ in the domestic and international environments? How is it the same? Should international marketing managers standardize the marketing mix? Why or why not?
Week 7 DQ 2
There are many reasons a company would choose to export their products to a different country. Likewise, there are also many reasons a company would choose to import products from another country. Imagine that you are the manufacturer of a product. What are two potential reasons you may choose to export your product rather than selling it only in the United States? Provide a brief description of the product you are exporting in your response.
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