06 Jun Capstone 6 Business Intelligence Dashboard
Question
Business Intelligence Dashboard
For the Module 5 capstone assignment, you provided a roadmap to help your
organization “know its customer” better. Now, management needs your help in
designing an operational BI dashboard that combines information from in-store
sales and website conversion activity.
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For this assignment, develop a well-written and well-organized paper that
addresses the following:
The differences between an operational BI dashboard and an analytical
dashboard
Your approach to tracking the effect of a website coupon offer to be redeemed
with an in-store purchase
Your approach to tracking the impact of a new online display advertisement for
website purchases
Your approach to collecting and displaying near real-time shopper satisfaction
survey results from shoppers’ mobile phones
You may write in the first person for this assignment, taking the perspective of the
internal data management consultant. Your paper should meet the following
requirements:
Be 3-4 pages in length
Cite at least two academic sources from the CSU-Global Library databases
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