06 Jun MKT 435 Week 4 Team Consumer Decision Making Paper NEW
Utilize the same product/service your team chose for Week 3.
Developa 700- to 1,050-word response that analyzes the following:
§ Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.
§ Review whether your market segment is aware of the problem that your product/service serves to eliminate. How is your marketing strategy impacted by this awareness?
§ Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.
§ List the evaluative criteria and the importance of each that your market segment would use in purchasing your product.
Format your paper consistent with APA guidelines.
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