07 Jun DEFINE MARKETING IN YOUR OWN WORDS.
Marketing Management WASHINGTON UNIVERSITY OF VIRGINIA BUS505
2015 FALL Mid- Term Part 1 Date: ___________ Name;________________________________
Due : 21 OCT Wednesday, 1800 hrs // send to 2 of Professor Bennett’s email accts // use Formal Academic Writing. Take as much space as you need, my spacing does not reflect any guidance of how short or long your answer should be.
- Define Marketing in your own words. How has the definition changed over the past 40 years?
- Define Marketing Management.
- Define the 4P’s; and then discuss how EACH ONE is affected by the GLOBAL market place. What additional considerations need to be thought about?
- The Marketing Mix: (the 4P’s….) What should a Marketing manager do FIRST to obtain the RIGHT MARKETING MIX ? Why is this so important to the company’s bottom line?
- Define and Discuss Strategic planning with regards to MARKETING in a Global environment.
- Why does a Marketing VP have to be constantly alert to the seven or eight marketing environmental forces? Are changes always negative?
Give one example how you might turn an unexpected bad weather situation or an unfortunate liability situation, or a bad economy, around to a POSITIVE outcome for the company– with a creative marketing twist?
- In general, how has Rapid Globalization affected Marketing?
- What does SWOT stand for? Why would you use this before finalizing/concluding any Marketing Plan?
- Define social responsible marketing. Give two examples.
- Marketing is very influential on our society. Marketing costs absorb about half of each buyer’s dollar. True / False
- Why was British Petroleum’s (BP) massive oil rig explosion such a disaster to them on so many levels? IF you had been the Marketing VP of BP….what would you have done differently, what would you have recommended the CEO do immediately? or long term ?
The US Congressional Hearings on the BP disaster , and the BP testimonies were embarrassing to say the least. How & What would you have done differently?
- Political, legal and regulatory forces are all interrelated in the marketing environment (True/False)
- Technology has not only affected “the product” but it has also affected marketing.
Scenario: You are the Marketing Director at “Company XYZ” in Miami. Describe several ways how technology could be used to improve your marketing efforts to the Caribbean Islands and/or how it could negatively affect your marketing plan and execution.
- Why is marketing research at the core of any Marketing Plan? Assuming you have started to research/think about your team Marketing Plan for the Droneport in Country X; what kind of Marketing research are you planning to use? Have you started gathering data? interviews? focus groups? questionnaires? libraries?
- What is crowdfunding? Discuss how you could use Kickstarter, if you had a small business that could use a Droneport to deliver your products to customers in the region?
- Define MIS — Then tell me why marketing intelligence is needed now…but wasn’t used as much in the 1900’s ?
- True/False: The first step in the marketing research process involves defining the problem and setting the research objectives, which could be exploratory, descriptive or casual research.
- Define CRM: Customer relationship management. Give one example
- Define Marketing Ethics. Give me an example
- Explain the Wheeler-Lea Act of 1938 and the CAN-SPAM act of 2003
Congratulations you have finished Part 1 of the Mid Term.
You will receive Part 2 on the 22nd and it will be due the 28th.
Please bring a paper copy to class of the Part 2 exam, and email me a copy as well.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.