REQUIREMENT 2 -3 pages outline of this IT project
IT 467: Ecommerce Site Design Project
Overview
Your company is in the travel business. Knowing that you are taking a course on digital commerce and e-business, you have been approached by your organization’s management to develop a plan for a new website. You are asked to complete a proposal that incorporates the following aspects of the project:
- Planning and System Analysis
- System Design
- System Construction
- Testing
- Implementation
- Marketing Plan
- Prototype Design
Objectives
To successfully complete this project, you will be expected to apply what you have learned in this course. This project is intended to meet the following course objectives:
- Evaluate quality assurance, site stickiness and promotional strategies.
- Use site planning, process and principles in creating a well-designed website.
- Use webpage elements and website authoring tools.
Main Elements
The final project will be 6 to 8 pages in length (not including reference list or the copy of the franchise agreement) with APA-formatted citations. The paper must have the following outline:
Planning and System Analysis
Evaluate the scope of the project given the current website capabilities or the lack of a website. Evaluate the requirements needed to complete the project.
System Design
Evaluate the company’s business models. Consider all aspects of the business and the requirements they might have for an online presence based on the organization characteristics. Identify the type of site that is needed. Consider whether your organization will use the site to inform users or sell products. Outline specific pages required for the site, functionality (database, online payment services, customer login, etc.), structure of the site such as menus, media included on the site, connections to social media, etc.
This is the main body of the project. Use the above information to develop a preliminary site.
System Construction Plan
Develop a timeline for development. Identify whether the site will be internally developed or outsourced to a vendor. If the site is to be outsourced, provide a description of the specialties needed by the company that is chosen for the work.
Determine if the site will be developed in stages or all at once. Identify the order of page construction and describe why pages will be developed in the order given.
System Testing Plan
Describe the testing of the new site. Create a plan that outlines what will be tested and how it will be tested.
System Implementation
Create a plan for implementing the site once it has been tested. Consider whether the site will be developed all at the same time or in stages. Develop a timeline for this to happen. Identify the pages that will be released first.
Marketing Plan
Provide a general strategy for making prospective customers aware of your new or updated site.
Prototype Site Design
Use any program you would like to develop a preliminary site that provides a general overview of the how the site will look and perform. You may choose a web development program such as Dreamweaver or Drupal, a simple hosting/design tool such as Freewebs.com or NetworkSolutions.com, or even a simple blog site through blogger.com or wordpress.com. It is up to you how you will present this prototype. Points are not assigned based on the development tool you choose.
Presentation
Summarize the System Design choices in a four- to five-slide presentation. This is due in Module Eight and will be posted to the Final Project discussion board. Use screen shots of your site prototype to illustrate the design aspects discussed.
Deliverable Milestones
Milestone 1: Outline of Final Project is submitted in Module Three.
Milestone 2: Rough draft of the Final Project is submitted in Module Five.
Milestone 3: Final Project is submitted including site prototype in Module Seven. You will also post the site or a link to the site to the Discussion Board along with a simple presentation outlining the main points of the System Design section of your project.
Final Project Rubric
| Critical Elements |
Exemplary |
Proficient |
Needs Improvement |
Not Evident |
Value |
| System Analysis and System Design |
The System Design is clearly supported through the organizational analysis and all aspects are correlated to the defined needs of the organization.
(18 – 20) |
There is a well-defined analysis of the need that is reflected through the System Design. System design is well supported by the analysis.
(16 – 17) |
There is a minimal analysis of the organization’s needs and some aspects of the design are defined.
(14-15) |
There is no analysis of what the organization needs, nor a well-defined design.
(0 –13) |
20 |
| Construction, Testing and Implementation |
There is a complete construction, testing and implementation plan. Key details are well defined.
(18 – 20) |
There is a solid plan for constructing, testing and implementing the site. (16 – 17) |
There are some plans for constructing, testing and implementing the site.(14-15) |
There is no defined plan for constructing, testing or implementing the site.(0 –13) |
20 |
| Marketing |
There is a clear marketing plan and the strategies for advertising the site are supported by the characteristics of the customer base.
(9-10) |
There is a solid plan for marketing the site that integrates advertising tools and promotions.
(8) |
There is a basic plan for marketing the site.
(7) |
There are no plans for marketing the site.
(0 – 6) |
10 |
| Mechanics |
No errors related to organization, grammar, and style.
(18 – 20) |
Minor errors related to organization, grammar, and style.
(16 – 17) |
Some errors related to organization, grammar, and style.
(14-15) |
Major errors related to organization, grammar, and style.
(0 –13) |
20 |
| APA Citation |
All sources are accurately documented in APA format.(9-10) |
All sources are accurately documented, but many are not in APA format. (8) |
Some sources are not accurately documented in APA format. (7) |
None of the sources (information and graphics) is accurately documented in APA format.(0 – 6) |
10 |
| Application of Theory, Scholarly Resources, and Course Concepts |
Incorporates concepts and theory from course material and resources competently.(9-10) |
Applies theory, scholarly resources, and course concepts. (8) |
Incorporates some theory, scholarly resources, and course concepts.
(7) |
Fails to utilize scholarly resources and apply theory or course concepts.
(0 – 6) |
10 |
| Project Requirements |
The project includes all requested information.
(9-10) |
The project includes most of the main elements and all of the requirements.
(8) |
The project includes some of the main elements and some of the requirements.
(7) |
The project lacks presentation of the main elements and requirements.
(0 – 6) |
10 |
|
|
|
|
Earned Total |
100% |
Site Prototype Rubric
| Critical Elements |
Exemplary |
Proficient |
Needs Improvement |
Not Evident |
Value |
| Matches Design Requirements |
The prototype is a visual representation of the stated System Design.
(18 – 20) |
There is a well-defined linkage between the prototype and the stated System Design.
(16 – 17) |
There is a minimal linkage between the prototype and the stated System Design.
(14-15) |
There is no link between the elements incorporated into the site prototype and the stated System Design
(0 – 13) |
20 |
| Technologies and Media |
The technologies and media incorporated into the site directly match the system requirements.
(18 – 20) |
The technologies and media included in the site are a close match to the system requirements
(16 – 17) |
The technologies and media incorporated into the site are suggested by the system requirements, but the implementation does not match the needs.
(14-15) |
The technologies and media incorporated or suggested are not supported by the system requirements.
(0 – 13) |
20 |
| Site Organization |
The site organization is intuitive for a new user.
(18 – 20) |
There is a clear organization to the site and navigation is easy to learn.
(16 – 17) |
There is some organization, but it is not clear how a new user should use the site.
(14-15) |
There is no clear organization to the site.
(0 – 13) |
20 |
| Mechanics |
No errors related to organization, grammar, and style.
(18 – 20) |
Minor errors related to organization, grammar, and style. (16 – 17) |
Some errors related to organization, grammar, and style.
(14-15) |
Major errors related to organization, grammar, and style.
(0 – 13) |
20 |
| Project Requirements |
The project includes all requested information.
(18 – 20) |
The project includes most of the main elements and all of the requirements.
(16 – 17) |
The project includes some of the main elements and some of the requirements.
(14-15) |
The project lacks presentation of the main elements and requirements.
(0 – 13) |
20 |
|
|
|
|
Earned Total |
100% |
Summary Presentation Rubric
| Critical Elements |
Exemplary |
Proficient |
Needs Improvement |
Not Evident |
Value |
| Design Summary |
All the design elements are clearly summarized in the presentation.
(18 – 20) |
Most of the design elements are summarized in the presentation.
(16 – 17) |
Some design elements are summarized in the presentation.
(14-15) |
Elements of the design are not incorporated into the presentation.
(0 – 13) |
20 |
| Illustrations |
Key elements are illustrated with clear connects of the site prototype.
(18 – 20) |
Key elements are illustrated through images of the site prototype.
(16 – 17) |
Some elements are illustrated but they do not match the elements discussed or are not key elements
(14-15) |
No elements are illustrated through images of the site prototype.
(0 – 13) |
20 |
| Reasoning |
Reasoning for prototype choices is well defined.
(18 – 20) |
Clear reasoning is provided for the prototype choices.
(16 – 17) |
Some basis reasoning is provided for the site choices made.
(14-15) |
No reasoning for the site choices is provided.
(0 – 13) |
20 |
| Mechanics |
No errors related to organization, grammar, and style.
(18 – 20) |
Minor errors related to organization, grammar, and style.
(16 – 17) |
Some errors related to organization, grammar, and style.
(14-15) |
Major errors related to organization, grammar, and style.
(0 – 13) |
20 |
| APA Citation |
All sources (information and graphics) are accurately documented in APA format. (9-10) |
All sources (information and graphics) are accurately documented, but many are not in APA format. (8) |
Some sources are not accurately documented in APA format.
(7) |
None of the sources is accurately documented in APA format.
(0 – 6) |
10 |
| Project Requirements |
The project includes all requested information.
(9-10) |
The project includes most of the main elements and all of the requirements.
(8) |
The project includes some of the main elements and some of the requirements.
(7) |
The project lacks presentation of the main elements and requirements.
(0 – 6) |
10 |
|
|
|
|
Earned Total |
100% |
