UMUC Haircuts Case Study

Assignment: UMUC Haircuts Stage 1:Create a document that includes:

I. Introduction:

Brief introduction providing the background of the case, why you are writing and what is to come in your paper. This should only be 3-5 sentences.

II. Five Forces Analysis:

Perform a Porter’s Five Forces analysis for UMUC Haircuts, addressing each of the five forces in two or three sentences. For each of the five forces, your analysis should include:

· Definition of the force and what it means to UMUC Haircuts

· Assessment of the force’s impact (Positive, Negative or Neutral) on the business

· A statement as to whether it should affect Myra’s strategy for a competitive advantage (yes or no).

[Note] Do not identify solutions or things that Myra should do to address the forces’ impact. (The idea is to identify a measurement of the impact and if the force will affect UMUC Haircuts’ Strategy for Competitive Advantage.)

III. Strategy for Competitive Advantage:

• Determine which of the Strategies for Competitive Advantage you will use to improve UMUC Haircuts for the 21st century and
• Explain why you selected the strategy
• Relate your selected strategy back to each of Porter’s five forces discussing the impact of your strategy based on your measurement of the force (positive, negative, or neutral).

IV. Business Process:

• Identify and select a single daily process that needs improvement using technology.
• Explain how the process to be improved is related to and supports the Strategy for Competitive Advantage you selected above.
• Explain generally how a technology solution could potentially help improve the process. (Do not provide a specific solution at this time.)

V. Statement of Direction:

At the end of your report, before the reference section, enter the following headings and complete the information using one concise phrase for each. You will be starting each subsequent stage by including this information as a method to keep us focused on the case study objectives and learning outcomes.

STRATEGY FOR COMPETITIVE ADVANTAGE:

PROCESS TO BE IMPROVED:

VI. References:

Provide at least one external resource in your paper on an area of your choice. An external resource is a resourceother than those provided in the class or text book. Incorporate a properly formatted APA citation in the text of your document. Then, place an APA style resource on a reference page at the end of your document.

Additional Instructions:

Formatting: Stage One Business Environment Analysis submission.

For academic writing, the writer is expected to write in the third person. In third person, the writer avoids the pronouns I, we, my, and ours. The third person is used to make the writing more objective by taking the individual, the “self,” out of the writing. This method is very helpful for academic writing, a form in which facts, not opinion, drive the tone of the text. Writing in the third person allows the writer to come across as unbiased and thus more informed.

· Write a short concise paper: 2-3 double spaced pages of content.

· Use at least one external resources with APA formatted citation and reference

· Include a title page and a reference page.

· Compare your work to the rubric to be sure you have met content and quality criteria.

· Submit your paper as a Word document, or a document that can be read in Word.

· Your submission should include your last name first in the filename:Lastname_firstname_Stage_1

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