08 Jun FTER READING THE ARTICLE, “HOW GOYA
Discussion 1
After reading the article, “How Goya Became one of America’s Fastest-Growing Food Companies,” discuss the marketing strategy this organization implemented in order to successfully gain market share in a non-Latino market. What tactics were used? How did this organization address cross-cultural issues in its marketing strategy?
Discussion 2
Read the required Roy article. Respond to the following:
a. How does the strategic planning of a multi-unit business organization pose constraints to its profitable growth?
b. Why do banks lose profitability as they grow bigger?
c. How can product categories (loans, deposits, payment, fund transfer, custody, etc), customer segments (business, professionals, pensioners, salaried, etc), and geographical units (country, region, district, city, etc.) be better developed to achieve long-term sustainability in the bank industry?
Explain your rationale.
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