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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

• List objectives for the PR Campaign.

• Identify the organization’s publics.

• Identify the risks in the strategy.

• Write a media release and create a media distribution list for themedia release.

• Develop a tactical plan utilizing at least five of the following PR tools:

o Event planning
o Open house
o Press conference
o Community event
o Sponsorship
o Corporate newsletter—internal or external
o Direct mail
o Internet or intranet
o Promotional items
o Promotions—sweepstakes
o Spokesperson

• Evaluate the business implications of your PR Campaign.

Format your paper consistent with APA guidelines.

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