Computer-Based Information Systems (BSAD 3195).Book to be used is the Business Driven Technology: 5th Ed.

Answer the following as completely as you can. Use the links to external sites when appropriate to answer questions.

1. The text notes how technological information can be used to build business intelligence. How can a company like BMW use sales information to help drive their promotions, marketing plan, building of new vehicles, and new car lines? How would a General Manager at a dealership use sales data to forecast stock information for an upcoming quarter?

a.

2. One goal of using technology in business is to increase the value of the value chain. How can information technology be used by a business to help compete against a rival in a crowded marketplace? You may want to refer back to Figure 2.5 in your text to help answer the question.

a.

3. You are the new owner of ShoeBiz, a shoe store that specializes in urban footwear that specialized in high-end and customized footwear. How would you use CRM software to help you gain a competitive advantage?

a.

4. As the owner of ShoeBiz, you want to ensure that your supply chain helps give you a competitive advantage. Refer back to figure 4.7 in the text. How would you use the metrics listed there to help guide your business and ensure that you can keep your customers happy? Devise a plan for each of the five points of available data.

a.

5. The Affordable Care Act requires that all Americans get healthcare coverage. The launch of the website healthcare.gov had many notable issues when it launched. Complete the following:

a. Find an article that details some of the issues the healthcare.gov website had and summarize what you read. Be sure to include a link to the story for me to review.

i.

b. There were many questions raised about the security and vulnerability of the information of Americans that used the website. Many were worried about hackers accessing information and using it to steal personal information. Why is safeguarding the information of your customers so important to businesses? What have we learned from breaches of customer information from stores such as Target?

i.

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