08 Jun Question Reflection of how companies use social media
Question
Reflection of how companies use social media
Total points possible: 50
For this assignment you will need to choose three businesses (of your choice, in any industry –
as long as they have a business-to-consumer presence) that have a social media presence.
Each business must have two different active social media outlets (e.g., Facebook, Twitter,
Instagram, Pinterest). Answer the questions below based on the three businesses you
selected.
1) List the three businesses, provide a description of each (e.g., goods and services, if they are
bricks-n-clicks/online only), and the social media outlets where they have an active presence
(15 pts.).
For two of the three businesses:
2) Provide a reflection based on how the company portrayed itself through the social media
outlet selected. Consider the following when developing your thoughts: Do you believe the
business posted frequently enough (or too much), were the posts interesting to read, view, and
provided value, and do you feel that the posts would encourage clientele to visit their website or
store to make purchases, etc. (5 pts.)?
3) Do you feel that the business is subscribing to the appropriate social media networks, or do
you feel that there are others that they should incorporate into their social media plan? Explain
your response (5 pts.).
4) No business is perfect and most likely the business has done something/is missing
something from their social media plan/post that you would suggest they do to elevate their
business to the next level. Describe what you feel they could do to enhance their social media
presence and attract consumers to their company (5 pts.).
*At least one student’s submissions will be selected and shown to the class in a future lecture. Dr. Kelley will email the selected student(s) prior to the lecture and each student will receive 5 in-class activity points for their participation.
*Points are deducted from submissions based on spelling and grammar errors, thorough responses and whether the responses are complete, and for missing responses. The number of points deducted is
based on severity of errors.
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