08 Jun Question 1. What would efficient revenue ma
Question
1. What would efficient revenue management imply for the pricing of the Cowboys Stadium parking lot
on typical game days? How about for the Super Bowl? How about for the many smaller events that fill
less than half the lot?
2. Every week, more and more apps (applications) are available for Droid-based smart phones. How does
this affect the optimal price for Droid-based smart phones?
3. Your family business produces a secret recipe salsa and distributes it through both smaller specialty
stores and chain supermarkets. The chains have been demanding sizable discounts but you do not want
to drop your prices to the specialty stores. How can you legally accommodate the chains without losing
profits from the specialty stores?
4. A manufacturer of microwaves has discovered that male shoppers have little value for microwaves and
attribute almost no extra value to an auto-defrost feature. Female shoppers generally value microwaves
more than men and attribute greater value to the auto-defrost feature. There is little additional cost to
incorporating an auto-defrost feature. Since men and women cannot be charged different prices for the
same product, the manufacturer is considering introducing two different models. The manufacturer has
determined that men value a simple microwave at $70 and one with auto-defrost at $80 while women
value a simple microwave at $80 and one with auto-defrost at $150. If there is an equal number of men and women, what pricing strategy will yield the greatest revenue?
What if women compromise the bulk of microwave shoppers?
5. At a student café, there are equal numbers of two types of customers with the following values. The
café owner cannot distinguish between the two types of students because many students without early
classes arrive early anyway (i.e., she cannot price discriminate).
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