08 Jun IMPACT OF INTERNET ON MARKETING
This paper examines how the increasing use of internet has changed the marketing industry globally. We can see in the present trend how marketing through the internet has created a great impact on attracting the consumers in many aspects. Marketing through e-commerce have overcome the complexities that are faced in traditional marketing tools. The main focus of this study is to assess the impact of growth of the number of Internet users on the marketing industry and the findings of the study could be helpful for marketers, advertisers, PR professionals and many more people in the marketing industry. This increase in use of internet by the customers had gradually increased the revenue of advertising and marketing industry. The paper concludes by pointing out the importance of e-commerce in marketing industry and its proper use could lead to the growth of businesses and consequently the country’s economical growth.
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