09 Jun Question OVERVIEW OF ASSIGNMENT The MKTG525 Course Project is th
Question
OVERVIEW OF ASSIGNMENT
The MKTG525 Course Project is the creation of a strategic Marketing Plan (paper drafts and final version) and summary presentation.
Assignment Details
Conduct research online or in the DeVry Library and write a strategic Marketing Plan following the steps below and summarize the plan in a presentation.
Read Appendix 1 in your textbook to gain a thorough understanding of a strategic marketing plan and its component sections.
Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.
Recommend a new product or service to add to the company’s portfolio
Conduct a Porter’s Five Forces analysis
Conduct a SWOT analysis
Conduct a market analysis
Establish strategic objectives
Identify issues in the marketing environments
Recommend marketing activities and programs
Establish a budget and determine BEP
Recommend controls to monitor and measure success
Capture the value of this assignment in a self-reflection.
Read the Paper and Presentation sections (below the Milestones section) for more information on these specific deliverables.
MILESTONES
The Course Project has deliverables in Weeks 2, 4, 6, and 8.
Remember This
Please maintain one working draft add to it throughout the course. So for each draft, resubmit the prior draft with any corrections recommended by your instructor, and add to it the current section.
WEEK DELIVERABLE
Week 2
Marketing Plan, Draft 1
Your paper should include the following components:
Portfolio Review
Porter’s Five Forces
SWOT Analysis
Week 4
Marketing Plan, Draft 2
Your paper should include the following components:
Market Analysis
Strategic Objectives
Week 6
Marketing Plan, Draft 3
Your paper should include the following components:
Environmental Issues
Action Programs
Budget and Breakeven-Point (BEP)
Week 8
Course Project Presentation and Peer Review
Upload your PowerPoint Presentation to the Discussion area (to receive peer comments to improve your Final Paper and credit for your presentation).
Course Project, Final Paper
Your paper should include the following components:
Executive Summary
Controls
Self-Reflection
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