09 Jun The Paradox of a Marketing Planning Capability
Question
The question is related to the Marketing management.
The Ans should be of 700 words.
I have attached the article also from which the question is asked.
the question is as following
Read the article Slotegraaf, R. J., & Dickson, P. R. (2004) ‘The paradox of a marketing planning capability’, Journal of the Academy of Marketing Science,32 (4), pp. 371–385.
1) What deceptive marketing practices have you personally witnessed?
2) Are they (price,promotion,product, orpackaging)based?
Note: which are italic and in bracket words – what is the question asking of you?!!
1- Please at at least give2 paragraph reference from the following book, this is very important .
book ( Kotler, P. and Keller, K. (2012). Marketing Management 14th ed.Harlow, Essex: Pearson Education Limited.)
a) Societal aspects of marketing (Chapter 22, pp. 629–640).
b) Implementation (Chapter 22, p. 640-641).
c) Evaluation and control (Chapter 22, pp. 641–643).
d) The future of marketing (Chapter 22, pp. 643–647).
2- Please choose 2 real companies examples in discussion to explain the answer too.
3- Please use more than 5 website on reference.
4- Need at least 6-7 Reference
5- Please use Harvard style correctly.
6- Referencing (in text citation) should be evident in the discussions.
Plagiarism level allowed 5% only otherwise it will not acceptable.
7- This assignment for master degree please do your best effort to get A or B grade.
Please use in assignment the following:-
1- Introduction.(defined the main terms).
2- Body. (Discussion).
3- Conclusion.(summarize the main points).
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