PRINCIPLES OF MARKETING TEST

Miami Dade College West Campus ● School of Business MAR1011 – Principles of Marketing

Spring 2019 ● January 8, 2019 – May 3, 2019

SYLLABUS

Instructor: Tavares Scott, MS, MOS, CAP Telephone: (305) 237-8938 (Main Office) E-M ail: tscott4@mdc.edu Class Day/Time: Tuesday & Thursday ● 5:40pm – 6:55pm ● Blended

Reference #: 202782-2167 Location: 1262 Credits: 3 Credits My Office Hours: Tuesday & Thursday, before class, after class, or by appointment

This syllabus is a contract between the instructor and the student. Please read the information provided in this syllabus to make sure you understand the expectations and specifications of this class. Questions are always welcomed.

This syllabus is subject to change at the instructor’s discretion. Advance notice within a reasonable period will be provided of any changes made.

Required Textbook

Bring your own textbook to class. Marketing│9th Edition Author: Solomon, Marshall, & Stuart Publisher: Pearson ISBN: 9780134293189

Course Description

This introductory course emphasizes key concepts and issues underlying the modern practice of marketing. The course provides the student with a clear understanding of marketing’s role in the 21st Century and introduces the student to both traditional and contemporary ways of marketing. The student will learn how marketers deliver value by satisfying customer needs and wants, determine which target markets to serve, and decide which goods and services are needed to serve these markets.

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Course Objectives:

• To introduce you to the marketing & sales process– key elements in developing a marketing /sales strategy and planning marketing/sales programs.

• To enhance, your critical thinking, analysis and problem solving skills in marketing by offering a set of tools (i.e., frameworks, concepts, models, and techniques) to empower your business/marketing leadership and managerial vision & skills.

• To provide you with the necessary exposure and hands-on experience on how companies organize their marketing efforts across a variety of business settings.

• To give you an opportunity to refine your oral and written communication skills and improve

your ability to work effectively in a team, both of which are essential to your marketing career.

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General Information

You are going to use Blackboard Learn for additional class instruction. You will need to use Blackboard to:

• Submit Assignments

• Submit Discussion Boards

• Check your Attendance and Grades

• Complete Exams

• Contact Professor and Fellow students

• View Additional Course Content

Logging in:

1. To use Blackboard Learn, go to https://mdc.blackboard.com 2. Log in with your MDC account username and password 3. Click on the link to the class (The link consists of the course ID and reference number of the

class)

Using Blackboard Learn: 1. After you click on the class link, you are in your course and should be placed on the home page. 2. You will have the following Tabs in your course:

o Information: Course Syllabus and all information will be posted on this tab o Calendar: Calendar will list all important dates related to the course o Groups: Group page for group assignment o Announcements: All announcements for the course will be posted here o Discussion Board: Link to the Discussion Board o Assignments: Assignment instructions and links to submit assignments o Course Materials: Materials that supplement subjects discussed in class o Course Messages: E-mail system to send messages to classmates and instructor o My Grades: Page to view your grades o Final Exam: Link with all information regarding the Final Exam

3. To log out of Blackboard Learn, use the power button on the top right side of the screen.

Technical Issues: If you experience technical difficulties, please contact the Help Desk at (305) 237-3800 or send an email to virtual@mdc.edu and carbon copy the professor at tscott4@mdc.edu.

Ways for You to Get More Out of This Course ▪ Make a continuing effort to apply what you learn in class and from other students to your own

personal and professional life ▪ Analyze your personal style and how others typically react to you; Make adjustments, if needed ▪ Demonstrate open mindedness and acceptance of the viewpoints of others

▪ Practice improving your human relations, communication and leadership skills by stating your opinions, initiating discussion, participating in discussion, actively listening to others, etc.

▪ Accept responsibility for your own learning

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Miami Dade College Learning Outcomes Applicable to this Course http://www.mdc.edu/learningoutcomes/outcomes.aspx

This course addresses the following learning outcomes:

As graduates of Miami Dade College, students will be able to: 1. Communicate effectively using listening, speaking, reading, and writing skills 2. Solve problems using critical and creative thinking and scientific reasoning 3. Formulate strategies to locate, evaluate, and apply information 4. Demonstrate knowledge of diverse cultures, including global and historical perspectives

5. Create strategies that can be used to fulfill personal, civic, and social responsibilities 6. Demonstrate knowledge of ethical thinking and its application to issues in society 7. Use computer and emerging technologies effectively 8. Conduct research appropriately and without plagiarism 9. Demonstrate an appreciation for aesthetics and creative activities

Attendance Policy

Students are expected to arrive to class on time and to stay the entire class period. Arriving for class late and leaving early is disruptive and discourteous to the instructor and to other students. If tardiness is unavoidable, please come into the class and sit quietly without bothering other students. The instructor reserves the right to drop any student who has missed 3 consecutive classes, an exam (without proper documentation), or 50% of the course meeting times without notification by the student. Also, if you are absent, it is your responsibility to find out what you missed; Refer to your syllabus.

Withdrawal Policy

Students are responsible for withdrawing from this course if they do not wish to complete the course. Failure to properly withdraw through the Registrar’s Office may result in the grade of “F”. The instructor is not responsible for your course withdrawal. You have the option to withdraw from the class by the College’s “Drop date” (Refer to official college registrar’s calendar). If extenuating circumstances (such as illness, accident, change in employment situation, etc.) prevent you from continuing to attend your class before the drop date, speak to your instructor first to assess additional options they may be available to you.

Incomplete “I” Grade:

The grade of I (Incomplete) is given in the rare case that a student is passing (have an average of 70% or better and have completed at least 75% of the workload) but for some extenuating circumstance is unable to complete the last part of the class. If you are not passing the class, it is not possible for you to earn an “I”. Note that you will have one full term (Fall or Spring) to complete the requirements of your Incomplete Contract. If you do not complete your requirements during the specified time, the “I” will automatically change to a grade of F on your records. Your instructor will make the determination as to whether you are eligible for an Incomplete.

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Student Responsibilities

The student is expected to read assignments and chapters before class and be prepared to actively participate in class discussions and activities. This will help you to learn and retain information. Also, attendance and class participation count towards your final grade.

Instructor Responsibilities

The instructor is a facilitator or team leader and grader of your learning experience. I am here to assist you in learning effective human relations skills. My contact information is printed on page one of this syllabus. I welcome you to make individual appointments with me.

Academic Dishonesty

Academic Dishonesty (as defined by the College) includes, but is not limited to cheating on examinations; receiving help from other students (unless permitted by the instructor) plagiarizing; submitting work from another course (unless permitted by the instructor); and assisting anyone doing these things. Academic Dishonesty is considered to be a serious offense and may result in failing an assignment, receiving an “F” in the course, or dismissal from the College.

Please visit http://www.mdc.edu/policy/student_rights_and_responsibilities.pdf to view the Students’ Rights and Responsibilities Handbook for further information about Academic Dishonesty.

Electronic Devices Cell phones, pagers and other electronic devices should be placed in the silent mode. Please tell those who may call you that while you are in class, you are unable to receive calls. If an emergency occurs, please notify the instructor and leave the classroom quietly. Electronic devices should not be visible during exams. Your desk should be clear of all materials.

Make-up Assignments/Exams Exams and Assignments will cover material from each chapter discussed in class. An exam and/or assignment missed will be assigned zero (0) points unless due to an emergency situation. You may call or email me to discuss the emergency situation. If approved, I will set the date for the make-up exam or assignment.

E-M ail Check your MDC e-mail frequently. All course information will be communicated through this outlet.

Registration It is your responsibility to make sure that you are registered for this course. Be sure to obtain a copy of

your schedule to verify the reference number and that you do not have any outstanding fees. You will not

be allowed to continue the course if you are not on your instructor’s class roster so make sure to resolve

any issues.

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How You Will Earn Your Grade in this Course?

Grading Scale:

Percentage Points

A = 90 to 100 900 to 1,000 points B = 80 to 89 800 to 899 points C = 70 to 79 700 to 799 points D = 60 to 69 600 to 699 points F = 59 and below 599 or below

Attendance, Classroom Participation* 10% 100 points

Article Assignment 15% 150 points

Case Analysis 15% 150 points

Group Presentation – Marketing Plan 25% 250 points

Online Assignments 15% 150 points

Final Exam 20% 200 points

Total 100% 1000 points

Attendance, Classroom Participation

Read the assigned chapter before class and be prepared to provide your answers to exercises and discussions in class each week.

*Special Note: You must attend class and actively participate in discussions and activities to receive credit for Attendance/Classroom Participation. In other words, share your viewpoints and experiences that relate to class discussions and lectures. This will help you to learn, retain information, and develop self-confidence. It will allow for you to develop positive relationships with your classmates. Missing class meetings, arriving to class late, and leaving early may lower your Attendance/Participation points since you are not able to participate.

Extra Credit

Extra Credit Assignments and/or quizzes may be assigned by the instructor throughout the course. Check e-mail frequently to take advantage to receive additional points. There is no penalty for not completing these assignments.

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Marketing Article Assignment (1-page minimum/ 2 pages maximum)

Each student will select an article or journal entry from a worthy source. Sources may include newspapers, magazines, journal database, etc. The article subject must focus on a marketing issue a business is confronted with. Write a response to the article.

Your response must include the following:

• A brief summary of the business and issue

• Describe what the company did or plan to do to resolve the situation

• Do you agree with the company’s plan of action? If not, explain what you would do differently.

A copy of the article must be submitted with your response on the due date. Also, be prepared to discuss your article and responses in class.

The Article Assignment must be written in:

• Times New Roman Font

• 12 point size

• Double spaced

Heading should be placed on top right hand corner (Single Spaced) including:

• Name

• Due Date

• Course ID/Course Title • Reference Number

• Title

Case Analysis (2 pages minimum/ 3 pages maximum) A marketing case analysis will be posted on blackboard for you to analyze.

Your response must include the following:

1. Facts of the Case. This should include all those significant factors that impact the situation. 2. Key Issues. Based on your analysis of the facts of the case, determine what issues confront the

firm and what decisions must be made. 3. Alternatives/Options. What alternatives/options exist for each of these issues? Generate a set of alternatives for each action and compare the pros and cons of each, including any problems expected in implementing each alternative. 4. Recommendations. State what strategic marketing changes the organization should make and justify your choices. Itemize specific actions needed to implement your strategy, including any required to overcome anticipated obstacles.

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Marketing Plan Group Presentation

Students will be split into small groups. Each group is responsible for developing a Marketing Plan and a Presentation based on a company and product of your choice. Each group must choose a unique company. Each group will prepare and present a 7 – 10 slide PowerPoint presentation lasting 20 to 30 minutes. Group Presentations will be made in class.

The presentation must include the following in their marketing plan:

Section One: Company Information

– A Concise overview of the business 1. Company Name 2. Company Location 3. The purpose of Company

Section Two: Product/Service

– Describe what the company is selling

1. Overview of products and/or being offered, types of customers, and suppliers

2. Explain the market role of the product and/or service and advantages it has over the competition

3. Information on the life Cycle of the product and/or service

4. Details about Cost and pricing

Section Three: Market Analysis

– Show your industry knowledge and marker research

1. Explain target customers including size and demographics

2. Evaluation of your competitors, highlighting their strengths and weaknesses

3. History and Background Information of the Industry

Section Four: Strategy and implementation

– Summarize sales and marketing strategy

1. Explain how you will reach target customers and penetrate the market

2. Explain how the company will promote the product and/or services

The Presentation must also include the following:

• Written Presentation Agenda/Outline

• Terms from the book and discussions in class

Also, bring a copy of the presentation agenda and PowerPoint the day of the presentation.

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Online Assignments

As a blended course, additional course instruction will be online. The instruction will be in the form of online assignments that will enhance the learning of content in the course. These assignments will be in the form of Case Studies, Discussion Boards, Term Quizzes, Video Assignments, and other assessments.

Online assignments will be posted that are related and geared towards the chapters discussed during class lectures. These assignments will be open weekly at the ending of the class session. The students will have a week to complete the assignments and points will be awarded accordingly. Online assignments will not be available after the deadline.

Discussion Boards

Discussion boards may be posted on blackboard as an online assignment. Create a new thread and write your answers to the discussion post topics. Your answer must be 100 words or more per post. You must reply to 2 of your classmates. Responses must be 50 words or more for the entire post.

Points will be taken off for the following:

• Incorrect spelling and grammar • Not satisfying the word amount requirement • Missing discussion post and/or responses • Not including terms from the book and discussed in class.

Late submissions will not be accepted.

Final Exam

At the end of the semester, a final exam will be administered. Questions will be focused on the terms that were discussed during the course lectures, class discussions, and on assignments.

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Class Schedule – MAR1011 (West Campus) – Spring 2019

Date Read the Chapter(s) before class and be prepared to participate

Tues 8-Jan

Syllabus Review

Thurs 10-Jan

Student Introductions Introduction to Marketing

Tues 15-Jan

Chapter 1: Welcome to the World of Marketing Blended Assignment # 1 Due: Syllabus Quiz

Thurs 17-Jan

Chapter 2: Global, Ethical, and Sustainable Marketing

Tues 22-Jan

Chapter 3: Strategic Market Planning Article Assignment DUE

Thurs

24-Jan

Chapter 3 (Part 2): Build a Marketing Plan Group Meetings for Blended Assignments Extra Credit Article Presentations.

Tues

29-Jan

Chapter 4: Market Research Blended Assignment # 2 Due: Strategic Planning Blended Assignment # 3 Due: SWOT Analysis

Thurs 31-Jan

Kahoot Game Review (Chapter 1-4) – Extra Credit

Chapter 5: Welcome to the Era of Big Data!

Tues 5-Feb

Pop Quiz (chapter 1-4) – Extra Credit

Group Presentation Meetings Blended Assignment # 4 Due: Chapter 4 Discussion Board

Thurs 7-Feb

Chapter 6: Understand Consumer and Business Markets

Tues 12-Feb

Chapter 8 Product: Innovation and New Product Development

Thurs 14-Feb

Chapter 9: Product (Part 2) Product Strategy, Branding, and Product Management

Tues 19-Feb

Chapter 10: Price What is the Value Proposition Worth Blended Assignment 5 Due: Chapter 8 Quiz

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Thurs 21-Feb

Chapter 10: Price (Part 2) Marketing Math

Tues 26-Feb

Mid-Term Course Review

Blended Assignment # 6 Due: Marketing Math

Thurs 28-Feb

Chapter 7: Segmentation, Target Marketing, and Positioning

Tues 5-Mar

Group Presentation Meetings

Thurs 7-Mar

No Class – Employee Retreat Day

Tues 12-Mar

Chapter 13: Promotion (Part 1) Case Study Assignment Due

Thurs 14-Mar

Chapter 14: Promotion (Part II)

Tues 19-Mar

Course Review/Final Exam Review Blended Assignment #7 Due: Video Case

Thurs 21-Mar

Marketing Plan Lecture

Tue 26-Mar

Marketing Plan Lecture (continued)

Thurs 28-Mar

Group Presentation Meetings

Tues 9-Apr

Final Group Presentation Meetings Marketing Draft Due

Thurs 11-Apr

Group Presentations (Group 1 & 2)

Tues 16-Apr

Group Presentations (Group 3 & 4)

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Thurs 18-Apr

Final Exam Review

Tues 23-Apr

Final Exam Review

Thurs 25-Apr

Final Exam Review

Tues 30-Apr

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Thurs 2-May

Final Exam

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