Assignment 2: Feasibility Analysis

Assignment 2: Feasibility Analysis

Due Week 6 and worth 135 points

“A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check

to see whether your idea, as originally conceived, needs to be modified, refocused, or changed

dramatically. (Or perhaps even scrapped altogether.)” (Abrams, as cited in Scarborough & Cornwall,

2015, p. 237).

With this assignment, you will be addressing the fundamental question: Does this business have profit

potential?

Referring to the same business you either started or purchased in the first assignment, write a three to

four (3-4) page paper in which you:

1. Conduct a feasibility analysis in which you research:

1. Industry and Market Feasibility

2. Product or Service Feasibility

3. Financial Feasibility

4. Entrepreneurial Readiness

2. Based on your assessment, does the business idea need to be modified, changed significantly, or

abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a

new business that has profit potential.)

3. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

• This course requires use of Strayer Writing Standards (SWS). The format may be different than

other Strayer University courses. Please take a moment to review the SWS documentation for

details (more information and an example is included in the Strayer Writing Standards left menu

link).

• Include a cover page containing the title of the assignment, the student’s name, the professor’s

name, the course title, and the date. The cover page and the reference page are not included in

the required page length.

The specific course learning outcomes associated with this assignment are:

• Describe and analyze the necessary activities and key decisions to start a small business.

• Use technology and information resources to research issues in small business management.

• Write clearly and concisely about small business management using proper writing mechanics.

Click here to view the grading rubric.

Points: 135 Assignment 2: Feasibility Analysis

Criteria Unacceptable

Below 60% F

Meets

Minimum

Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Conduct a

feasibility analysis

in which you

research: Industry

and Market

Feasibility;

Product or Service

Feasibility;

Financial

Feasibility; and

Entrepreneurial

Readiness.

Weight: 50%

Did not submit

or incompletely

conducted a

feasibility

analysis in

which you

research:

Industry and

Market

Feasibility;

Product or

Service

Feasibility;

Financial

Feasibility; and

Entrepreneurial

Readiness.

Insufficiently

conducted a

feasibility

analysis in

which you

research:

Industry and

Market

Feasibility;

Product or

Service

Feasibility;

Financial

Feasibility; and

Entrepreneurial

Readiness.

Partially

conducted a

feasibility

analysis in

which you

research:

Industry and

Market

Feasibility;

Product or

Service

Feasibility;

Financial

Feasibility; and

Entrepreneurial

Readiness.

Satisfactorily

conducted a

feasibility

analysis in

which you

research:

Industry and

Market

Feasibility;

Product or

Service

Feasibility;

Financial

Feasibility; and

Entrepreneurial

Readiness.

Thoroughly

conducted a

feasibility

analysis in

which you

research:

Industry and

Market

Feasibility;

Product or

Service

Feasibility;

Financial

Feasibility; and

Entrepreneurial

Readiness.

2. Based on your

assessment, does

the business idea

need to be

modified, changed

significantly, or

abandoned?

Weight: 35%

Did not submit

or incompletely

explained,

based on your

assessment,

whether or not

the business

idea needs to be

modified,

changed

significantly, or

abandoned.

Insufficiently

explained,

based on your

assessment,

whether or not

the business

idea needs to

be modified,

changed

significantly,

or abandoned.

Partially

explained,

based on your

assessment,

whether or not

the business

idea needs to

be modified,

changed

significantly,

or abandoned.

Satisfactorily

explained,

based on your

assessment,

whether or not

the business

idea needs to

be modified,

changed

significantly,

or abandoned.

Thoroughly

explained,

based on your

assessment,

whether or not

the business

idea needs to

be modified,

changed

significantly,

or abandoned.

3. Two (2)

references outside

the textbook

Weight: 5%

No references

provided

Does not meet

the required

number of

references; all

references poor

quality

choices.

Does not meet

the required

number of

references;

some

references poor

quality

choices.

Meets number

of required

references; all

references high

quality

choices.

Exceeds

number of

required

references; all

references high

quality

choices.

4. Clarity, writing

mechanics, and

formatting

requirements.

Weight: 10%

More than 8

errors present

7-8 errors

present

5-6 errors

present

3-4 errors

present

0-2 errors

present

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