10 Jun EXPLAIN THE DIFFERENCE BETWEEN BRAND EQUITY, BRAND AWARENESS, AND BRAND IMAGE.
Quiz – Week 4 Marketing
Question 1
Explain the difference between brand equity, brand awareness, and brand image. Choose one product and explain how each of the terms relate to that brand.
Question 2
Explain the four components to a SWOT analysis and provide an example of each.
Question 3
Explain the six steps in the Hierarchy of Effects Model.
Question 4
Explain the four main ways marketing communication professionals use to determine a target market.
Question 5
What are the three ways to determine a marketing communications budget? Explain each method.
Question 6
Explain the reasons why a product might need to be re-positioned. Provide an example for each.
Question 7
Explain how Marketing Communications is different from Marketing. What is Integrated Marketing Communications?
Question 8
List and explain the steps in the Brand Adoption Process.
Question 9
What is customer relationship management (CRM) and how is database marketing used to enhance CRM?
Question 10
Explain the use of SMART goals in a Marketing Communications Plan. Provide an example of a SMART goal.
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