10 Jun HOW WILL ONLINE RETAILING AFFECT CATEGORY KILLERS?
Pricing freedom varies with the type of market. Identify the four (4) types of approaches that marketers generally recognize and characterize the pricing challenges facing each. Try to give “real world” examples of each.
Companies will often adjust their basic prices to allow for differences in customers, products, and locations. List and briefly describe the different forms of segmented pricing. Provide an example (other than those provided in the text) of each of these forms. Which forms might be used in pricing products on the Internet? Explain your answer.
List and briefly discuss the marketing channel functions that are involved in completing and fulfilling transactions. Give “real world” examples of each.
Giant superstores called category killers are very popular. How is a category killer different from other types of retailers? How will online retailing affect category killers? Give an example of a category killer that you feel has been affected by online marketing and explain how you think it has been affected.
Consider how shopping centers have evolved and u se the “wheel of retailing” (look it up online) to assess the emergence and evolution of outlet malls. What do you predict will be the future of outlet malls? Explain why you expect this.
Here you may discuss with your classmates whatever you found most interesting in this week’s chapter(s). This forum is optional however good quality posts to this area will enhance your overall participation grade.
“How does this course relate to the real business world?” There are literally hundreds of stories written each week about the marketing environment. Here you can post a summary of and discuss relevant articles about marketing that you have read. Please explain why you think it is relevant to the course and include a link so that other students can read the whole article if they wish. Please do not post entire articles to the discussion board.
“How does this course relate to your everyday life?” Marketing is part of all of our lives and touches each of us in some way almost every day. Throughout this course you will all shop and buy things using the principles discussed in the book. Here you can post stories about your personal marketing experiences relevant to the course. Along with your discussion comments please explain how your experience is related to the material we have covered.
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