10 Jun WHAT ARE THE MAJOR PUBLIC POLICY AND ETHICAL ISSUES IN DIRECT MARKETING?
The value of direct marketing can be described in terms of the responses it generates. List and discuss in detail the responses generated by direct marketing.
Which approach for determining a promotion budget takes into account what the company wants to accomplish? What advantages does this method offer that other methods do.
Describe the nature of personal selling and the role of the sales force and discuss the seven steps in the selling process. What (in your opinion) are the two most difficult steps for most salespeople?
What are the major public policy and ethical issues in direct marketing? Discuss why consumers are concerned about them?
What is a free trade agreement (FTA)? What benefits and drawbacks do regional FTAs such as NAFTA offer to each of its member nations? Why have U.S. trade unions traditionally lobbied against FTAs? How do you feel about them?
Here you may discuss with your classmates whatever you found most interesting in this week’s chapter(s). This forum is optional however good quality posts to this area will enhance your overall participation grade.
“How does this course relate to the real business world?” There are literally hundreds of stories written each week about the marketing environment. Here you can post a summary of and discuss relevant articles about marketing that you have read. Please explain why you think it is relevant to the course and include a link so that other students can read the whole article if they wish.
“How does this course relate to your everyday life?” Marketing is part of all of our lives and touches each of us in some way almost every day. Throughout this course you will all shop and buy things using the principles discussed in the book. Here you can post stories about your personal marketing experiences relevant to the course. Along with your discussion comments please explain how your experience is related to the material we have covered.
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