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MBA 700 Case Analysis Rubric

Hoover’s Industry Index (n.d.) describes aspects the TV broadcast and cable networks industry. This industry has seen acquisitions after federal restrictions were lifted, allowing for more cross-ownership of businesses among the different media (Hoover’s Industry Index, n.d.). In fact, in 2013, Comcast completed its purchase of media conglomerate NBCUniversal from GE and strengthened its presence in the industry. Hoover’s Industry Index (n.d.) described this industry opportunity as follows: “A variety of digital platforms provides the TV broadcasting industry with new distribution channels and revenue sources.” Select one of these top U.S. companies competing in this industry, listed below, and complete a more in-depth analysis of its strategy (if you see your chosen company for the final project on this list, do not choose it; select a new company to research for this assignment).

1. Once you have selected one of these companies, focus your analysis on Module Five topics to discuss how that company has strengthened its generic strategy through complementary strategic moves in this industry. In your analysis of its strategic moves, examine the timing of these moves.

2. Then, discuss this company’s strategies for competing in international markets. How does the company enter foreign markets, complete internationally, and leverage any operations internationally? Use topics from Module Six in your analysis. Can you recommend any additional strategies for international markets?

Include 6 to 8 double-spaced pages for your analysis.

Company Sales Employees Location

General Electric Company 147,359.00M 305,000 Fairfield, CT

Comcast Corporation 62,570.00M 129,000 Philadelphia, PA

The Walt Disney Company 42,278.00M 166,000 Burbank, CA

News Corporation 33,706.00M 48,000 New York, NY

Time Warner Inc. 28,729.00M 34,000 New York, NY

NBCUniversal Media, LLC 19,200.00M 30,000 New York, NY

CBS Corporation 14,089.00M 20,930 New York, NY

Viacom Inc. 13,887.00M 9,880 New York, NY

DISH DBS CORPORATION 13,151.60M 3 Englewood, CO

Liberty Interactive Corporation

10,054.00M 22,000 Englewood, CO

(Hoover’s Industry Index, n.d.)

Reference: Hoover’s Industry Index. (n.d.). TV broadcast and cable networks. Retrieved from http://subscriber.hoovers.com.ezproxy.snhu.edu/H/industry360/companiesList.html?industryId=1470

Requirements of submission: This assignment must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Page length requirements: 6–8 pages.

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value

Main Elements Includes all of the main elements and requirements and cites multiple examples to illustrate each element (23-25)

Includes most of the main elements and requirements and cites many examples to illustrate each element (20-22)

Includes some of the main elements and requirements (18-19)

Does not include any of the main elements and requirements (0-17)

25

Inquiry and Analysis

Provides in-depth analysis that demonstrates complete understanding of multiple concepts (18-20)

Provides in-depth analysis that demonstrates complete understanding of some concepts (16-17)

Provides in-depth analysis that demonstrates complete understanding of minimal concepts (14-15)

Does not provide in-depth analysis (0-13)

20

Integration and Application

All of the course concepts are correctly applied (9-10)

Most of the course concepts are correctly applied (8)

Some of the course concepts are correctly applied (7)

Does not correctly apply any of the course concepts (0-6)

10

Critical Thinking Draws insightful conclusions that are thoroughly defended with evidence and examples (18-20)

Draws informed conclusions that are justified with evidence (16-17)

Draws logical conclusions, but does not defend with evidence (14-15)

Does not draw logical conclusions (0-13)

20

Research Incorporates many scholarly resources effectively that reflect depth and breadth of research (14-15)

Incorporates some scholarly resources effectively that reflect depth and breadth of research (12-13)

Incorporates very few scholarly resources that reflect depth and breadth of research (11)

Does not incorporate scholarly resources that reflect depth and breadth of research (0-10)

15

Writing (Mechanics/

Citations)

No errors related to organization, grammar and style, and citations (9-10)

Minor errors related to organization, grammar and style, and citations (8)

Some errors related to organization, grammar and style, and citations (7)

Major errors related to organization, grammar and style, and citations (0-6)

10

Earned Total Comments:

100

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