Capstone Module Discussion 2

Module 2 Graded Assignment

ASSIGNMENT: From Chapter 2, page 59; answer Jobs vs. Cook case.

Steve Jobs was a strong, charismatic leader who co-founded Apple and is credited with much of the success of the company. Some believe that Tim Cook, who became CEO in 2011, embraces a more collaborative leadership style. Do research to compare and contrast the leadership styles of the two CEOs. (You may wish to view the 2013 movie JOBS, which portrays the story of Steve Jobs’ ascension from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you think developed and executed the most effective strategic plan? What evidence can you find to support your opinion?

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case study

WEB-BASED CASE

Jobs vs. Cook Steve

Jobs was a strong, charismatic leader who cofounded Apple and is credited with much of the success of the company. Some believe that Tim Cook, who became CEO in 2011, embraces a more collaborative leadership style. Do research to compare and contrast the leadership styles of the two CEOs. (You may wish to view the 2013 movie Jobs, which portrays the story of Steve Jobs’ ascension from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you think developed and executed the most effective strategic plan? What evidence can you find to support your opinion?

CASE STUDY

Strategic Plan: Company of Your Choice

Choose a company that interests you and document its strategic plan. Include the following: A SWOT analysis Vision, mission, objectives, goals, and strategies Identify two IT-related projects that would be consistent with this plan. Recommend one of the two projects for implementation.

NOTES

Sources for the opening vignette:

Satariano, Adam, “Apple Shares Drop After Steve Jobs Resigns,” Bloomberg News, August 24, 2011, www.bloomberg.com/news/2011-08-25/apple-shares-decline-after-steve-jobs-resigns-as -chief-executive-officer.html; “Apple Inc.,” CNN Money, http://money.cnn.com/quote/profile /profile.html?symb=AAPL, accessed September 12, 2014; “Apple Computer, Inc. History,” Funding Universe, www.fundinguniverse.com/company-histories/apple-computer-inc-history/, accessed September 12, 2014; Canada, Alonzo, “Take a Lesson from Apple: A Strategy to Keep Customers in Your Ecosystem,” Forbes, November 12, 2012, www.forbes.com/sites/jump/2012/11/12 /take-a-lesson-from-apple-a-strategy-to-keep-customers-in-your-ecosystem/; Edwards, Jim, “Steve Jobs Turned Out to Be Completely Wrong About Why People Like the iPhone,” Business Insider, September 12, 2014, www.businessinsider.com/steve-jobs-was-wrong-about-big-phones-2014 -9#ixzz3D8lm75VG; Risen, Tom, “Apple Watch on Sale in 2015,” U.S. News and World Report, September 9, 2014, www.usnews.com/news/articles/2014/09/09/tim-cook-apple-watch-on sale-in-2015. 1 “SWOT Analysis of Coca-Cola,” Strategic Management Insight, February 23, 2013, www .strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html. 2 “Company Overview,” Google, www.google.com/about/company/, accessed September 3, 2014. 3 “About Johns Hopkins Medicine,” Johns Hopkins Medicine, www.hopkinsmedicine.org/about/, accessed September 17, 2014. 59 Strategic Planning Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 4 “Johns Hopkins Medicine Strategic Plan (revised June 2013),” Johns Hopkins Medicine, www.hopkinsmedicine.org/strategic_plan/vision_mission_values.html. 5 Collins, James and Porras, Jerry, Built to Last: Successful Habits of Visionary Companies (New York: Harper Collins Publishers, 1994, 1997), page 9. 6 Raice, Shayndi and Ante, Spencer, E., “Insta-Rich: $1 Billion for Instagram,” Wall Street Journal, April 10, 2012, http://online.wsj.com/news/articles/SB100014240527023038 15404577333840377381670. 7 Kuittinen, Tero, “On Oculus Rift and Facebook’s Grand Acquisitions,” BGR, March 26, 2014, http://bgr.com/2014/03/26/facebook-oculus-rift-acquisition-analysis/. 8 Doran, George. T., Miller, Arthur, Cunningham, J., “There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives,” Management Review, Volume 70, no. 11, pages 35–36, 1981. 9 Mikoluk, Kasia, “Business Strategy Examples: Four Strategies Businesses Use to Make Money,” Udemy (blog), January 7, 2014, www.udemy.com/blog/business-strategy-examples/. 10 “About Us,” Alstom Transport, www.alstom.com/microsites/transport/about-us/, accessed October 21, 2014. 11 “Our Trains,” Virgin Trains, www.virgintrains.co.uk/trains/, accessed October 21, 2014. 12 “‘Unreasonable Ambition’ Puts Alstom on the Fast Track for Growth,” Op Ex Review, December 2012, Issue 5, www.tbmcg.com/misc_assets/newsletter/opex_1212_cover_story.pdf. 13 Nash, Kim S., “State of the CIO 2014: The Great Schism,” CIO, January 1, 2014, www.cio .com/article/2380234/cio-roletate-of-the-cio-2014-the-great-schism/cio-role/state-of-the-cio -2014-the-great-schism.html. 14 “Statewide Information Technology 2012–2014 Strategic Plan,” Delaware Department of Technology and Information, http://dti.delaware.gov/pdfs/strategicplan/Delaware-Statewide -IT-Strategic-Plan.pdf, September 2012. 15 Nash, Kim S., “State of the CIO 2014: The Great Schism,” CIO, January 1, 2014, www.cio .com/article/2380234/cio-roletate-of-the-cio-2014-the-great-schism/cio-role/state-of-the-cio -2014-the-great-schism.html. 16 “City of Seattle Enterprise Information Technology Strategic Plan 2012–2014,” City of Seattle, www.seattle.gov/Documents/Departments/InformationTechnology/RFP/SOHIPRFP AppendixCEnterpriseITStrategicPlan20122014.pdf, accessed September 16, 2014. 17 Nash, Kim S., “State of the CIO 2014: The Great Schism,” CIO, January 1, 2014, www.cio .com/article/2380234/cio-roletate-of-the-cio-2014-the-great-schism/cio-role/state-of-the-cio -2014-the-great-schism.html. 18 May, Thornton, “A Strategy for Strategy: Figuring Out How to Figure Out What IT Should Do Next,” Computerworld, September 2, 2014, www.computerworld.com/article/2600346 /it-management/a-strategy-for-strategy-figuring-out-how-to-figure-out-what-it-should-do-next.html. 19 Nash, Kim S., “State of the CIO 2014: The Great Schism,” CIO, January 1, 2014, www.cio .com/article/2380234/cio-roletate-of-the-cio-2014-the-great-schism/cio-role/state-of-the-cio -2014-the-great-schism.html. 20 “GAF Creates First Ever Virtual Home Remodeler App with ‘Instantaneous’ Roof Mapping Feature,” GAF, www.gaf.com/About_GAF/Press_Room/Press_Releases/65077248, accessed September 3, 2014.